Campaign India Team
Dec 27, 2023

Glenfiddich raises a toast to resolute spirits with Sushmita Sen, Zoya Akhtar, Salim Merchant, and Vikas Khanna

Watch the film conceptualised by Havas Worldwide and DDB Mudramax here

House of Glenfiddich has rolled out a campaign titled 'Where Next?’, featuring celebrities Sushmita Sen, Zoya Akhtar, Salim Merchant, and Vikas Khanna, to celebrate individuals who have embraced the unknown and carved their journey against the odds. It also aims to highlight the four-part series being launched under the same name which will be streamed on Disney+ Hotstar. 
 
Conceptualised by Havas Worldwide and DDB Mudramax, the film showcases the journeys of the four celebrities, who have pushed boundaries to forge their own paths by challenging the status quo, often asking themselves the question ‘Where Next?'. It underlines the essence of tenacity and determination through the inspiring life choices made by them, showcasing what it takes to achieve success. 
 
Sachin Mehta, country director - India, William Grant & Sons, said, "We are thrilled to unveil the 'Where Next?' series – a series celebrating the remarkable journeys of extraordinary individuals who have navigated uncharted paths. At the House of Glenfiddich - art, travel and beyond, we celebrate those who challenge norms, embracing vulnerability and continuously set new challenges for themselves. The campaign recognises and honours this spirit of exploration and innovation. Through these captivating stories we aim to inspire the next gen of innovators to chart their unique paths of discovery.”
 
 
Source:
Campaign India

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