Campaign India Team
Dec 24, 2014

DDB Mudramax wins Wildcraft's media mandate

Account was won following a multi-agency pitch

DDB Mudramax wins Wildcraft's media mandate
Outdoor and adventure gear company, Wildcraft has appointed DDB Mudramax as its media agency on record. The appointment was made after a multi-agency pitch. This is the first time Wildcraft has roped in a media agency partner. 
Simeran Bhasin, CMO, Wildcraft, said, "The depth of strategic thinking - the interconnected planning model, juxtaposed with great ideas showcased by DDB MudraMax gave us the confidence to consider them as our partners. They share the same zeal and enthusiasm in the journey of building our brand and we are very happy to associate with the team."
Sathyamurthy Namakkal, president, DDB MudraMax, media and ED, DDB Mudra Group, said, "The new age lifestyle brands like Wildcraft warrants a very holistic interconnected consumer planning model. And this approach of ours is what aligned us with the client's ambitious plans and marketing approach. We are glad to add one more new age client to our portfolio and the spirit of long term partnership with which we work for all our clients will be extended to Wildcraft as well."
Campaign India

Related Articles

Just Published

13 hours ago

Jio gets Deepika, Ranveer and IPL teams to dance to ...

Watch the film conceptualised by Jio Creative Labs here

18 hours ago

Nick Emery’s treatment will have sent chills down ...

The former Mindshare worldwide CEO has paid a heavy price

18 hours ago

Spikes Asia Awards open for entries

This year sees the introduction of the Creative Strategy Spike, an Industry Craft Spike, and additional categories across the awards. Get all the details on key dates and download the entry kit now.