Outdoor and adventure gear company, Wildcraft has appointed DDB Mudramax as its media agency on record. The appointment was made after a multi-agency pitch. This is the first time Wildcraft has roped in a media agency partner.
Simeran Bhasin, CMO, Wildcraft, said, "The depth of strategic thinking - the interconnected planning model, juxtaposed with great ideas showcased by DDB MudraMax gave us the confidence to consider them as our partners. They share the same zeal and enthusiasm in the journey of building our brand and we are very happy to associate with the team."
Sathyamurthy Namakkal, president, DDB MudraMax, media and ED, DDB Mudra Group, said, "The new age lifestyle brands like Wildcraft warrants a very holistic interconnected consumer planning model. And this approach of ours is what aligned us with the client's ambitious plans and marketing approach. We are glad to add one more new age client to our portfolio and the spirit of long term partnership with which we work for all our clients will be extended to Wildcraft as well."
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The report also suggested that HD channel viewership increased by 15% in the last two years