SIP Abacus, a skill development program for children, has awarded its creative duties to Mullen Lintas. The account was won following a multi-agency pitch.
Mullen Lintas' Bengaluru office will handle the mandate. The scope entails building the brand via advertising and increasing visibility on social media.
Dinesh Victor, founder and managing director, SIP Academy India, said, “We are confident that our association with Mullen Lintas will help not just raise the awareness of SIP Abacus brand but also will let more Indians come to know the power of the Abacus program.”
Sibi Sekhar, director, SIP Academy India, added, “We are delighted to have Mullen Lintas on board as our agency and we look forward to their well-known branding and communication expertise to take our flagship brand SIP Abacus closer to children and parents aligning with our powerful vision.”
The SIP Abacus program focuses on improving the essential learning skills of children. It was launched in 2003.
Hari Krishnan, CEO, Mullen Lintas, said, “SIP Abacus has been quietly brewing a storm in the educational sector over the last 17 years and has helped many children across the country to develop arithmetics and build their concentration skills. We are excited to be given the mandate to craft the brand strategy and point of view for SIP Abacus that will enable more parents and children to embrace the concept of mathematics and emerge successful. The category understanding and creative firepower demonstrated by our team led by our CCO Azazul Haque is what worked the magic for us.”