Campaign India Team
Jan 14, 2019

Mullen Lintas hands Vikas Mehta CEO role

He was CEO at PointNine Lintas prior

Mullen Lintas hands Vikas Mehta CEO role
Mullen Lintas has announced the move of Vikas Mehta as CEO. He moves from the group agency PointNine Lintas where he was CEO. PointNine Lintas was recently merged with Lowe Lintas
 
He takes on this role from Virat Tandon, who was recently elevated to group CEO, MullenLowe Lintas Group. 
 
Tandon said, "Mullen Lintas has very quickly earned the reputation of being a high achieving agency. There couldn’t be a better person than Vikas to lead the agency into its next phase of growth. He brings with him a hunger to build the agency of the future and has the skills needed to do so. His experience as an omni-channel practitioner will give an edge to the solutions that the agency develops. I am sure that under his leadership, Mullen Lintas will only up its challenger game”.
 
Mehta has been with the MullenLowe Group for almost 20 years. He moved to India in 2013 as group CMO. 
 
He said, “Mullen Lintas has achieved in three years what most agencies would dream of in a decade. Its founding leaders – Amer, Virat and Shriram – have built an agency where the leadership pedigree of Lintas, meets the challenger mindset of MullenLowe Group. It’s a culture of creative excellence, that punches way above its weight. I am delighted at the opportunity to help author the next chapter in the agency’s evolution.”
 
Amer Jaleel, group CCO and chairman, MullenLowe Lintas Group, said, “Mullen Lintas is a special agency. Handcrafted over the last three years, it needs nurturing and attention of a very different level to take it ahead from here. The agency has been the fastest to make it to the top 10 league in reputation ever and its ambition is to reach the 100-crore club too, faster than any other. In Vikas we found a partner to strengthen our already formidable team. Vikas brings so many colours to this role – he’s been a terrific believer and marketer of our name and fame, he’s shepherded PointNine Lintas back into the fold and he is probably visioning the future better than anyone in the industry. We are supremely fortunate to have him.’
 
Source:
Campaign India

Related Articles

Just Published

23 hours ago

Adobe’s APAC CMO: ‘There is a balance between ...

Duncan Egan weighs-in on how much AI should be relied upon and how much B2B marketing is changing, in his own role as a marketer to marketers.

23 hours ago

When the pavement becomes a cancer ward

A gut-punching film from St. Jude India spotlights how unsafe shelter, not treatment, threatens young cancer patients’ survival in metro cities.

1 day ago

Theblurr bets big on AI to redraw agency rules

The newly-launched AI-native marketing agency promises faster pods, sharper outcomes and no more media-creative silos—or excuses.

1 day ago

What makes a 'new-age agency' in 2025? Not hype

Speed, soul, and strategy now define creative partnerships—because in today’s feed-fuelled world, relevance fades faster than your next scroll, says Vamos Digital founder.