LifeCell International has appointed Mullen Lintas as its creative partner to promote its community stem cell banking division.
The account was won following a multi-agency pitch. The agency's Gurugram office will handle the mandate.
Ishaan Khanna, CEO and executive director, LifeCell International, said, "Being the leader in community stem cell banking, we feel it is our responsibility to keep innovating and make sure we reach maximum mothers highlighting the importance of stem cell preservation. With this objective in mind, we have some exciting ideas planned for this year for which we have on boarded Mullen Lintas as our creative agency.”
Hari Krishnan, CEO, Mullen Lintas, said, “We are elated to have been given the mandate for LifeCell. The scientific value and relevance of LifeCell in the health and wellbeing of consumers, is something that most consumers need an education on. We’re excited to partner with LifeCell in creating a new category in health and wellness.”
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Account won without a multi-agency pitch
Was managing partner, Ogilvy Mumbai