Honor has announced the appointment of Mullen Lintas as its creative agency following a multi-agency pitch.
The agency's New Delhi office will handle the account.
Suhail Tariq, CMO, Honor India, said, “We are delighted to appoint Mullen Lintas for HONOR’s creative mandate for all our brand and product related campaigns. With our robust long-term strategy for India in place, Honor is set to grow rapidly. We intend to roll out high impact campaigns for our young audience who are constantly looking for innovative and exciting campaigns, which is in line our creative agency’s philosophy. We look forward to some great work in the future.”
Vikas Mehta, CEO, Mullen Lintas, said, “Mobile devices are one of the fastest evolving categories in the market today, where product life-cycles can be counted in quarters. The rapid pace of innovation has made mobile phones a category where some players believe the product is their brand. It was refreshing to see the team at Honor's belief in brand-building. Honor’s upcoming products are exciting and their ambition for India, inspiring. We are delighted to partner with them in this journey.”
