Bajaj Auto has assigned its creative duties to Mullen Lintas for its Avenger range of bikes. Group company LinTeractive will handle digital and mobile (including social media).
Sumeet Narang, head of marketing, Bajaj Automobiles, said, "We welcome Mullen Lintas as our brand partners for Bajaj Avenger. We were really impressed with their holistic thinking on Avenger that went beyond the conventional approach. We look forward to an infusion of their thinking for developing the next phase of brand Avenger and strengthening our position as the pioneers of the leisure biking category.”
Amer Jaleel, chairman and CCO, Mullen Lintas, said, “It’s a lovely feeling for us to work with a great brand like Bajaj. Avenger is one bike that clearly stands apart in the sea of sameness. It is an important premium brand for Bajaj and we are delighted to have been entrusted with the task of growing it to even greater levels. It’s a big high for us at Mullen Lintas.”
Virat Tandon, CEO, Mullen Lintas, said, “Bajaj Avenger is the original cruise bike that was responsible for creating the category in India. Today, as the leisure biking category is coming into its own, we believe it’s the right time to grow the Avenger franchise by creating a following for this new tribe of Avenger riders.”