Campaign India Team
Feb 18, 2016

Mullen Lintas bags Bajaj Avenger's creative duties

LinTeractive to handle digital and mobile

Mullen Lintas bags Bajaj Avenger's creative duties
Bajaj Auto has assigned its creative duties to Mullen Lintas for its Avenger range of bikes. Group company LinTeractive will handle digital and mobile (including social media). 
 
Sumeet Narang, head of marketing, Bajaj Automobiles, said, "We welcome Mullen Lintas as our brand partners for Bajaj Avenger. We were really impressed with their holistic thinking on Avenger that went beyond the conventional approach. We look forward to an infusion of their thinking for developing the next phase of brand Avenger and strengthening our position as the pioneers of the leisure biking category.”
 
Amer Jaleel, chairman and CCO, Mullen Lintas, said, “It’s a lovely feeling for us to work with a great brand like Bajaj. Avenger is one bike that clearly stands apart in the sea of sameness. It is an important premium brand for Bajaj and we are delighted to have been entrusted with the task of growing it to even greater levels. It’s a big high for us at Mullen Lintas.” 
 
Virat Tandon, CEO, Mullen Lintas, said, “Bajaj Avenger is the original cruise bike that was responsible for creating the category in India. Today, as the leisure biking category is coming into its own, we believe it’s the right time to grow the Avenger franchise by creating a following for this new tribe of Avenger riders.” 
Source:
Campaign India

Related Articles

Just Published

9 hours ago

Itch you can’t ignore: Sebamed scratches at the truth

Its latest campaign takes a cheeky swipe at anti-dandruff clichés, spotlighting how itch—not just flakes—disrupts everyday moments.

13 hours ago

Not every Cannes Lion roars in real life

Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?

16 hours ago

Cannes Lions tightens reins as AI blurs boundaries

After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.

16 hours ago

Cultural ‘Tadka’ drives India’s most effective ads ...

Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.