The Mudra Group has been under the process of building its new office complex, the Mudra House at Santacruz near the Grand Hyatt for about a year and a half.
Now, as the project nears completion, the Mudra Group is kicking off a series of ‘Creative Fortnights’ at the site to infuse the space with the creative spirit. Activities involving movies, photography, music and several other creative pursuits are on the cards, which will bring Mudra-ites to their new work space every fortnight. Each activity will involve the building structure in an intrinsic way and showcase features of the building.
"These ‘Creative Fortnights’ are not only an attempt to generate buzz within the organization about the new workspace, but also to familiarize them with their new surroundings and make them feel a part of the entire process. As people are central to the Mudra Group and its philosophy, we felt that this would be a great way to make people feel more involved in the new space where they will spend a major portion of their work days," said Madhukar Kamath (pictured above, right), CEO, Mudra Group.
Creative Fortnights are also a great opportunity to network and get to know employees from the Group’s four agency networks (Mudra Advertising, DDB Mudra Group, Mudra MAX and Ignite Mudra) who are currently spread across four different offices around the city.
The Mudra House is an eight-storey structure with two basement parking levels, which will house all the Mudra Group employees based in Mumbai – 450 in all. The project is also significant as it will house three of the Group’s four agency networks under one roof- with the exception of Ignite Mudra, which is Ahmedabad-based.
The Mudra Group kicked off employee 'interaction' with the Mudra House on Republic Day, by hoisting the national flag and singing the national anthem. Besides this, the agency decided to honour the spirit and hard work of the labourers who’ve built the new office by donating grains and staples, like sugar.
(Pictured on top: Rajeev Raja, NCD, DDB Mudra (left) and Madhukar Kamath, CEO, Mudra Group)