Arati Rao
May 10, 2011

Mudra West bags BBC Top Gear account

The agency also handles the accounts of Lonely Planet, Filmfare and Femina

Mudra West bags BBC Top Gear account

Mudra West has been awarded the account of BBC Top Gear India. The agency also handles Lonely Planet, Filmfare and Femina, all of which are published by Worldwide Media in India. 

Debolin Sen, publisher, Lonely Planet Magazine and BBC Top Gear, said, “We are pleased to have Mudra West on board as our very able creative partners. They are a young, bright, dynamic and a committed team.  We’ve worked with them for a year now on Lonely Planet magazine and are confident of awarding them the responsibilities of BBC Top Gear Magazine too. I look forward to their continuous contribution to the brand in 2011, in what will be the year of BBC Top Gear in India.”

Arijit Ray, president, Mudra West, said, “We work very closely with the Worldwide media team on Lonely Planet, Filmfare and Femina. It is our pleasure to have got the opportunity to contribute towards charting the journey of an iconic motoring media brand like BBC Top Gear in India. We look forward to working closely with the brand team to create a distinctive imagery for the magazine, amongst car lovers and auto enthusiasts.”

Source:
Campaign India

Related Articles

Just Published

13 minutes ago

The Tribes Group launches political consulting and ...

Joins hands with Mehul Choksi for the entity called Mandate

1 hour ago

BrandZ report 2020: HDFC Bank retains top spot

No change in the top three; Asian Paints only new entrant in top five most valuable brands

11 hours ago

US greenlights TikTok-Oracle deal; fate now lies ...

Under the arrangement that has been waved through by President Trump, ByteDance will create a new US-headquartered company called TikTok Global that will be majority owned by US investors.

11 hours ago

Marico shuts virus complains with Travel Protect

Watch the films conceptualised by BBH India here