Arati Rao
May 10, 2011

Mudra West bags BBC Top Gear account

The agency also handles the accounts of Lonely Planet, Filmfare and Femina

Mudra West bags BBC Top Gear account

Mudra West has been awarded the account of BBC Top Gear India. The agency also handles Lonely Planet, Filmfare and Femina, all of which are published by Worldwide Media in India. 

Debolin Sen, publisher, Lonely Planet Magazine and BBC Top Gear, said, “We are pleased to have Mudra West on board as our very able creative partners. They are a young, bright, dynamic and a committed team.  We’ve worked with them for a year now on Lonely Planet magazine and are confident of awarding them the responsibilities of BBC Top Gear Magazine too. I look forward to their continuous contribution to the brand in 2011, in what will be the year of BBC Top Gear in India.”

Arijit Ray, president, Mudra West, said, “We work very closely with the Worldwide media team on Lonely Planet, Filmfare and Femina. It is our pleasure to have got the opportunity to contribute towards charting the journey of an iconic motoring media brand like BBC Top Gear in India. We look forward to working closely with the brand team to create a distinctive imagery for the magazine, amongst car lovers and auto enthusiasts.”

Campaign India

Related Articles

Just Published

1 day ago

Opinion: Catching up with the crumbling cookie

The author states what he believes would be the impact of Google's latest move on consumers, brand advertisers, publishers, tech providers, agencies and the overall digital marketing ecosystem

2 days ago

Facebook clicks with millions of consumers across ...

Watch the film conceptualised by Taproot Dentsu here

2 days ago

Slice takes on rivals as Katrina Kaif gets fan to ...

Watch the film conceptualised by Wunderman Thompson

2 days ago

Creative and media deliver 'stronger performance' ...

Organic revenue decline of 7.5% in the last quarter of 2020 puts Havas in the middle of the holding companies to have reported so far