As part of a series of new appointments, Mudra North & East has brought in Gaurav Dudeja as vice president. He was earlier with McCann Erickson as business director - Nescafe and Perfetti, and has worked with Mudra in a previous stint.
The agency has also appointed three new associate creative directors - Joy Sen Gupta and Varun Goswami, from BBDO India, and Latheesh Lakshman, from W+K, Delhi. They will be based out of the Delhi office.
Commenting on the creative appointments, Nirmal Pulickal, executive creative director, said, “We are privileged to welcome Latheesh on board. He is easily one of the best art directors I have worked with and getting him to join Mudra North & East has been nothing short of a coup. We live and work in a region that is starved of good design, Latheesh joining us is the first step in the right direction to build on this front. Joy and Varun belong to a new breed of responsible, forward-thinking creatives that we are proud to welcome. With them, it’s not just about three print ads and a tvc, they explore newer ways of engaging the consumer. Their ‘Aviva Wall Of Books’ idea is a brilliant example of this.”
On re-joining Mudra, Dudeja said, “I'm absolutely thrilled to be back at Mudra. It is one of the rare organizations that fearlessly backs its talent with newer opportunities and challenges, and that perfectly matches my personality. I'm looking forward to my second innings and doing my best in a place that feels like home.”
Ajay Naqvi, executive vice president of Mudra North & East, observed, “Joining of this exceptional lot, is just a reaffirmation of our grand design and our belief and ratifies our vision of a place that’s invigorating, honest, transparent and committed to long term future of each and every person who is a part of Mudra North and East. We are committed to not just ensuring brilliant professional growth but also passionately nurture personal growth. We believe only a happy place can lead to great ideas. I wish Latheesh, Gaurav, Joy and Varun all my luck and dollops of happiness while they deliver some exceptional work on the respective challenges they have lined up in front of them.”