Mudra MAX bags Onward Mobility biz

Mudra MAX has won the media duties for Onward Mobility, which is a mobile software company. The company will provide mobile phone applications under the brand name 'MOBI'. Speaking on the occasion, Ajay Menon, co-founder, Onward Mobility said, “As a partner to our growth, we were looking for a media agency that has a proven track record of delivering results across multiple media. Mudra MAX, one of India’s largest integrated communications agencies, fit the bill perfectly both in terms of scale and their presence in diverse media spaces.

May 11, 2010 07:00:00 AM | Article | Raahil Chopra

Mudra MAX has won the media duties for Onward Mobility, which is a mobile software company. The company will provide mobile phone applications under the brand name 'MOBI'.

Speaking on the occasion, Ajay Menon, co-founder, Onward Mobility said, “As a partner to our growth, we were looking for a media agency that has a proven track record of delivering results across multiple media. Mudra MAX, one of India’s largest integrated communications agencies, fit the bill perfectly both in terms of scale and their presence in diverse media spaces. We were also impressed by their ability to deliver strategic media solutions coupled with high cost efficiencies.”

Stephen Gonsalves, associate vice president, Mudra MAX Media, “We look forward to this opportunity provided by Onward Mobility to deliver media solutions that span the breadth of Mudra Max’s business verticals and will benefit the brand.”

LS Krishnan, president, Mudra MAX Media, “We are delighted in winning this new age category business. We will ensure that Onward Mobility is a visible brand amongst its TG in the most effective manner through our various ATL and BTL in-house capabilities.”