Campaign India Team
Jun 19, 2009

Mudra launches OOH unit StreetSmart

Mudra has rolled out StreetSmart, its new outdoor unit, in addition to its active OOH unit Primesite. The new arm "aims to provide an interactive edge to the outdoor space". StreetSmart will be headed by Anurag Gupta, who is president- strategic initiatives and integration for Mudra Group.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

46 minutes ago

ChatGPT goes desi: Aspiration, accents and AI ambition

OpenAI’s first India push makes AI sound local, accessible and aspirational, but creative choices reveal gaps between cultural intent and execution.

17 hours ago

Paramount launches hostile $104 billion cash bid to ...

Totalling $25 billion higher than Netflix’s bid, analysts say whichever company ultimately secures WBD will gain a decisive advantage in the streaming wars.

18 hours ago

Advertisers are watching Australia’s teen social ...

Under-16 digital behaviour in Australia is about to change, and ripple effects for brands will be everywhere.

20 hours ago

Mirror, EMIs and the postponed dream of retirement

Kotak Life’s latest ad reframes retirement as reinvention, using a mirror monologue to tackle India’s chronic tendency to postpone long-term planning.