Mudra India has announced the appointment of Sharmila Malekar as the senior vice president at Mudra West. Until recently, Malekar was the managing partner at Mind Mirror, a research and strategic consultancy. Based out of Mumbai, she will report to Arijit Ray, president, Mudra West and will handle the businesses of ITC, Jyothy Laboratories, Electrolux, Kalpataru, Emami, HPCL and Godrej.
Announcing the appointment, Ray, said, “Sharmila comes on board with a rich experience of overseeing a wide spread of brands in the FMCG, automotive entertainment and beverages space, across few of the best agencies of the country like Ogilvy, Lowe and Publicis. We are looking forward to her experience in consolidating and building on some of our most important client relationships at Mudra West.”
Commenting on her appointment, Malekar added, “I am delighted to be back especially at Mudra India and look forward to doing some interesting work for our clients.”
Malekar has been in the industry for 18 years, and started her career with Lintas where she worked on brands like Liril and J&J feminine hygiene for their Stayfree, Carefree range among others. During her stint at Ogilvy & Mather, she was the business head on Dove, Aviance Beauty Solutions, Tata Sumo, Tata Safari among others. She had also worked with Mudra DDB Communications as vice president on the Godrej Franchise, Big Bazaar (Future Group) and LIC. Following that, she moved to Publicis Ambience Advertising to head the P&G Vicks and Marico portfolio.