Following a multi-agency pitch, Mudra Group has been awarded the creative and media duties for Kalpataru Real Estate. Mudra MAX will handle the media mandate, while Mudra West will manage the creative duties for the brand.
Commenting on the win, Arijit Ray, president- Mudra West said, “The Kalpataru group is known for the pioneering role it has played in developing the real estate market in the west. We look forward to working closely with the brand team to strengthen and consolidate the overall brand and the imagery. The two teams at Mudra West and Mudra MAX will work closely to chart out the overall direction for the brand.”
L.S Krishnan, president- Mudra MAX Media, added, “We are looking forward to building the Kalpataru brand from a media perspective along with Mudra West. It is a matter of pride to be associated with Kalpataru and we will rise to the challenges offered by the real estate category in terms of path-breaking and innovative methods of reaching the consumer.”
