Mudra Connext wins Wipro Consumer Care & Lighting biz

Mudra Connext has won the integrated media duties for Wipro Consumer Care & Lighting (WCCLG). Connext will handle Wipro brands in new categories such as Wipro Lighting, Sugar Substitute and Liquid Detergent. The other part of media business of WCCLG is handled by Lodestar Universal.

Commenting on the new win, Pratap Bose (pictured), CEO, Mudra Max said, “We look forward to partnering Wipro Consumer Care & Lighting in making the most of the competitive marketplace. As business partners, we shall help them deliver brand goals through our strengths in traditional and non-traditional media.”

Anil Chugh, SVP- sales & marketing, Wipro Consumer Care and Lighting added, “Connext shares our beliefs and values and this along with their professional capabilities was a major reason for our choice. We appreciate their ability to provide strategic direction and innovative thinking to our brands.”