Wipro Consumer Lighting has retained Experience Commerce, a Cheil Group Company, as its digital agency.
The agency has been handling the brand’s digital mandate for six years.
It will continue to be in charge of Wipro’s content development, creative designing, conceptualisation, design, and development of branded content. It will also be tasked with the brand’s website and mobile application development.
The account was retained post a multi-agency pitch and will be handled by Experience Commerce’s Mumbai office.
Jayaganesan Kandan, marketing head, Wipro Consumer Lighting, said, “It is extremely important for us to continuously be in touch with our consumers. Be it our new product launches, festive campaigns, or any other promotional drives, it becomes crucial for us to communicate in a crisp and clear manner that is creative too. Experience Commerce is highly focused and acts based on a sharp customer data-driven approach that helps the visibility of our products to the right audience and helps us increase our sales and revenue. Experience Commerce has provided us support irrespective of the day of the week or the hour of the day. We see a perfect partner in them for our digital requirements.”
Meera Ghare, vice president, account management, Experience Commerce, said, “Wipro is not our client but more like a family now. Since the early days of the digital journey, we have grown together from strength to strength. The partnership is very strategic, and we are extremely focused on delivering the best of ours to Wipro. EC’s combination of content, technology, and strategy will continue to help Wipro increase its consumer base and business. While working together we have learnt so much from them and look forward to multiplying the value in their business.”