Mudra Connext has appointed Pradeep Ramakrishnan (pictured) as vice president and national strategic planning head. Before this, he was with OMD Dubai as its regional director.
Ramakrishnan began his career in 1996 with Ogilvy & Mather. In 2003, he moved to Mindshare Delhi where he was looking after the GSK business. In 2004, he moved to Singapore and worked with companies like Universal McCann and Zenith Optimedia where he was responsible for driving consumer connect planning as well as managing clients locally and regionally. Some of the clients he has worked on include Unilever, Nestle, GSK, Pepsi, L’Oreal, J&J, SAP, Titan, Madura Garments and Fidelity.
Manas Mishra, EVP and country head, Connext said “Pradeep comes in at a time when we are getting ready to chart a new course. He will be our key resource in our pursuit of providing business solutions to our clients through media. His varied experience across categories and geographies will also help.”
Commenting on his new role, Ramakrishnan said “I am looking forward in helping clients connect with consumers more powerfully and thus ensure that in the years to come “Team Connext” becomes a force to reckon with.”
