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It’s been an all-new MSN experience for users in India for the past fortnight. Besides navigating through a neatened homepage, they can now sign in to Facebook and Twitter and get their friends’ feeds without leaving MSN. They can also check what’s on TV for seven channels from the time they log on.
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Hype on its own is fleeting, but hype built on community and authenticity can shape a brand’s future.
The move reflects a shift towards a more user-centric pricing approach, particularly at a time when investors are increasingly conscious of costs and value.
Vivo India has launched the seventh edition of its #SwitchOff campaign, highlighting dinner-time as a key moment for family connection.
The shift towards hijacking culture and the new focus on 'how' creative work is done to make brands part of the cultural story.