Campaign India Team
May 08, 2014

MSM elevates Pix head Saurabh Yagnik, hands charge of AXN

Current business head Sunil Punjabi will continue to manage the channel and report into Yagnik

MSM elevates Pix head Saurabh Yagnik, hands charge of AXN

Multi-Screen Media (MSM) announced on 7 May that Sony Pix head Saurabh Yagnik will also oversee AXN, taking charge of the network’s English language channels with immediate effect. Sunil Punjabi, current business head, AXN, will continue to manage the channel and will report into Saurabh, a network statement said.

Yagnik joined the MSM group over two years ago. He has over 17 years of varied consumer and television management experience, and has been instrumental in building and driving the English movie channel Pix.

NP Singh, CEO, MSM, said, “With Saurabh’s deep rooted understanding of the English entertainment genre, I am certain that he will chart a new and exciting journey for the English entertainment channels at MSM. We wish him all the best."

Source:
Campaign India

Related Articles

Just Published

2 days ago

Cannes Lions 2020 cancelled: Indian adland reacts

Some believe learnings will be missed while some call for work to be celebrated with an online event

2 days ago

Cannes Lions not to be held in 2020

Festival scheduled to return in June 2021

2 days ago

Weekend Wrap: 3 April 2020

In the news: ASCI, Media Mantra, Ogilvy, The BlueBeans, Ventes Avenues

2 days ago

Vivo India salutes the heroes who wear capes

Watch the film conceptualised by Dentsu Impact here