Campaign India Team
May 08, 2014

MSM elevates Pix head Saurabh Yagnik, hands charge of AXN

Current business head Sunil Punjabi will continue to manage the channel and report into Yagnik

MSM elevates Pix head Saurabh Yagnik, hands charge of AXN

Multi-Screen Media (MSM) announced on 7 May that Sony Pix head Saurabh Yagnik will also oversee AXN, taking charge of the network’s English language channels with immediate effect. Sunil Punjabi, current business head, AXN, will continue to manage the channel and will report into Saurabh, a network statement said.

Yagnik joined the MSM group over two years ago. He has over 17 years of varied consumer and television management experience, and has been instrumental in building and driving the English movie channel Pix.

NP Singh, CEO, MSM, said, “With Saurabh’s deep rooted understanding of the English entertainment genre, I am certain that he will chart a new and exciting journey for the English entertainment channels at MSM. We wish him all the best."

Source:
Campaign India

Related Articles

Just Published

17 hours ago

Images from the IAA Leadership Awards 2021

The IAA Leadership Awards were announced on 24 September in Mumbai. Here are images from the event which saw Anil Kapoor, Bobby Pawar, Nandini Dias, NP Singh, and Raj Nayak among the winners

1 day ago

Lux Cozi wins the plagiarism battle against Amul Macho

ASCI dismissed Amul Macho’s claims against the Lux Cozi ad as baseless and false

1 day ago

IAA Leadership Awards 2021: Bobby Pawar, Nandini ...

Raj Nayak inducted into IAA's 'Hall of Fame' and Anil Kapoor bags 'Brand Endorser of the Year'

1 day ago

WPP fined $19 million by SEC over accounting and ...

In India, a WPP subsidiary repeatedly bribed government officials in return for advertising contract