MSM channels Sony Max and Sony Six, broadcasters of the Pepsi IPL, have entrusted Havas Worldwide with creative duties for the 2014 edition. The account was won following a multi-agency pitch.
The agency will be creating an integrated communication campaign starting from the launch, informed a Havas statement. The campaign is scheduled to break shortly.
Shavon Barua, president - West and South , Havas Worldwide India, said, “We are delighted about this win! It comes at the beginning of the year, giving the agency a kick start to 2014. Our endeavour is to keep the engagement high on Pepsi IPL by delivering humour and entertainment with a pinch of madness.”
Neeraj Vyas, EVP and business head, Max, said, “IPL being a household name, there is a very strong legacy attached to it and with Havas Worldwide coming on board I’m sure they will live up to the zeal and vigour that the tournament requires. I am confident, Havas will only raise the bar higher with a campaign which will engage and excite the entire nation.”
Vaishali Sharma, VP - marketing, Max, added, “The entire nation looks forward to the IPL campaign just as much as the cricket matches and I am sure, our partners Havas Worldwide will do an excellent job of getting the entire nation up and grooving through the season. We look forward to working on some out-of-the-box ideas with Havas WorldWide and hope to create a sizzling new
Last year, Havas Worldwide created the ‘IPL in Hindi’ campaign for Sony Six