MSLGroup India was the only Indian ‘winner’ at the PRWeek Asia Awards 2014, while AdFactors, Madison Public Relations and 20:20 MSL bagged other honours.
In all, 73 awards (including winners, ‘certificate of excellence’ and ‘honourable mention’) were bestowed in 39 campaign, agency and people categories. The awards ceremony was hosted in Hong Kong on 26 June.
MSLGroup India emerged winner in the Technology Campaign of the Year category for its entry for Sony Xperia Z1: 'The Rise of Mobile Photography'.
20:20 MSL bagged a Certificate of Excellence in the same category for its ‘Evernote Life Campaign’.
Madison Public Relations bagged a Certificate of Excellence in the Best Use of Analytics category, for its entry for Ambipur ‘Refresh Your Love’.
AdFactors bagged a Certificate of Excellence for Aviva’s ‘What’s Your Big Plan’ and an ‘Honourable Mention’ for its entry ‘Taking Anxiety out of Cross-Country Remittances’, for client XPress Money. Both of these were in the South Asia PR Agency of the Year category.
Red Bridge Communications won Boutique PR Consultancy of the Year, while FleishmanHillard took the Asia-Pacific Network of the Year title.
The PR Agency Head of the Year was won by Matthew Lackie of Waggener Edstrom Communications. The Campaign of the Year was awarded to 'The Most Powerful Arm Ever Invented', for Save Our Sons of Australia by Red Agency.