MSLGroup, the communications and engagement consultancy under the Publicis Groupe has introduced a new go-to-market strategy and promoted Chetan Mahajan and Amit Misra to co-MDs.
The duo will jointly lead a united agency that comprises the key brands of MSLGroup, 20:20 MSL, Publicis Consultants, Social Hive and Creative+. They will report to Glenn Osaki, MSLGroup Asia president.
Osaki said, “Chetan and Amit, together with the existing MSLGroup India leadership team, will take the agency to greater heights by implementing MSLGroup’s new go-to-market strategy focusing on integrated and insight-based communications that is geared to impact our clients’ business goals. The transition to Chetan and Amit has been well-planned, as the duo have been carefully groomed to take on these leadership roles because of their complementary skills. Chetan brings a sharp business savvy and operational excellence to the role, while Amit is an aggressive business developer, networker and growth champion."
Prior to this, Mahajan was managing director at 20:20 MSL. Misra had joined the agency in October 2013 as executive vice president and director - public affairs.
Jaideep Shergill will hand over his operational management responsibilities to the duo effective 1 January 2015. He will move into a new consulting role working in partnership with MSLGroup India founder and chairman emeritus, Sunil Gautam. This new business venture will feature advisory for Indian start-ups, including M&A, investment strategies and mentoring young entrepreneurs.
Osaki added, “It’s an exciting business plan that complements – and does not conflict with our MSLGroup business, and we wish Jaideep great success."
Together the co-MDs will lead the India roll out of MSLGroup’s new go-to-market strategy and planning methodology based on insight, integration and impact.