Campaign India Team
Jul 24, 2017

MSL India announces new leadership roles in video, social and content

The new hires will reinforce the agency's integrated communication offerings

MSL India announces new leadership roles in video, social and content
MSL India, Publicis Groupe’s communications and engagement firm, has further enhanced its integrated communications offering by hiring specialised talent for its video, social and content divisions. 
 
It has hired Ashish Mehrotra from Culture Machine, Urvashi Pant from Femina and Ankita Chawla who's worked with NDTV, Webchutney and Wunderman in the past.
 
The new hires will enable MSL to provide its clients with platform as well as format-specific content expertise.
 
Mehrotra who joins as the chief video officer will lead the in-house, national multimedia production team. 
 
Chawla, chief of social voice has more than a decade of experience in copywriting, digital marketing and social media management.
 
Pant, chief content officer will lead the national content practice at MSL and has experience in planning and producing content for television, digital and print media.
 
Amit Misra, CEO, MSL India said, “Our industry continues to evolve rapidly with new media formats and platforms which are leading to new engagement paradigms. Navigating through the audience-platform complexity with the right tools and talent is extremely critical to our promise to deliver integrated solutions.”
 

 

Source:
Campaign India

Related Articles

Just Published

37 minutes ago

RazorpayX shows simplicity of payroll management by ...

Watch the film conceptualised by Talented here

50 minutes ago

Ki Mobility assigns media mandate to Madison

Account won post a multi-agency pitch

54 minutes ago

APAC has lowest post-bid fraud rate at 1%: ...

It was also found that there have been significant improvements in brand suitability and viewability in the past year

1 hour ago

Cannes Contenders 2022: ^ a t o m

Believe your entry deserves a Lion? Send us the work and the case