Campaign India Team
Jul 24, 2017

MSL India announces new leadership roles in video, social and content

The new hires will reinforce the agency's integrated communication offerings

MSL India announces new leadership roles in video, social and content
MSL India, Publicis Groupe’s communications and engagement firm, has further enhanced its integrated communications offering by hiring specialised talent for its video, social and content divisions. 
 
It has hired Ashish Mehrotra from Culture Machine, Urvashi Pant from Femina and Ankita Chawla who's worked with NDTV, Webchutney and Wunderman in the past.
 
The new hires will enable MSL to provide its clients with platform as well as format-specific content expertise.
 
Mehrotra who joins as the chief video officer will lead the in-house, national multimedia production team. 
 
Chawla, chief of social voice has more than a decade of experience in copywriting, digital marketing and social media management.
 
Pant, chief content officer will lead the national content practice at MSL and has experience in planning and producing content for television, digital and print media.
 
Amit Misra, CEO, MSL India said, “Our industry continues to evolve rapidly with new media formats and platforms which are leading to new engagement paradigms. Navigating through the audience-platform complexity with the right tools and talent is extremely critical to our promise to deliver integrated solutions.”
 

 

Source:
Campaign India

Related Articles

Just Published

1 day ago

Tailoring your brand’s marketing for the urban ...

Rural FMCG growth outpaces urban at 7.6% versus 5.7%—brands must cater to urban convenience and rural affordability for success.

2 days ago

Arthur Sadoun on defying doubters, Q2 revenue ...

Publicis CEO talks to Campaign at Q2 results.

2 days ago

Havas loses B Corp status over controversial Shell deal

After sustained pressure from environmental groups, B Lab has revoked Havas' B Corp certification, citing violations of core values due to the agency's association with Shell.

2 days ago

MediaMonks reorganises, rebrands to Monks and puts ...

Monks’ capabilities will sit in new marketing and technology services groups.