Campaign India Team
Feb 05, 2010

MS Dhoni, Preity Zinta are Emami's new brand ambassadors

The Emami Group has a new set of brand ambassadors. The personal and healthcare consumer products major has appointed Mahendra Singh Dhoni and Preity Zinta as its new brand ambassadors. Dhoni and Zinta, arch rivals on the Indian Premier League will be the new faces of Emami’s edible oil brand. Both will appear in a soon to be launched TVC directed by Prahlad Kakkar.The TVC aims to re-enact their fighting spirit on the cricket field and ends in a happy denoucement with both Dhoni and Zinta turning friends. (More details on the TVC to follow.)

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

1 hour ago

Arunachal Pradesh Tourism Unveils ‘Take a New Turn ...

The new tourism campaign positions Arunachal Pradesh around experiential travel, cultural immersion and discovery beyond conventional destination-led narratives.

2 hours ago

TVS Motor Company Unveils New TVC For TVS NTORQ 150

The new television commercial positions the TVS NTORQ 150 around performance-led riding and racetrack-inspired everyday mobility.

2 hours ago

PR Professionals Appoints Rohit Sharma As Vice ...

The integrated communications firm has strengthened its leadership with a senior hire to oversee client relations and content strategy.

8 hours ago

FCB tops The One Club's 2025 Global Creative Rankings

In its final year, FCB earned a third consecutive Agency Network of the Year honor, with FCB New York named Global Agency of the Year.