Campaign India Team
Feb 05, 2010

MS Dhoni, Preity Zinta are Emami's new brand ambassadors

The Emami Group has a new set of brand ambassadors. The personal and healthcare consumer products major has appointed Mahendra Singh Dhoni and Preity Zinta as its new brand ambassadors. Dhoni and Zinta, arch rivals on the Indian Premier League will be the new faces of Emami’s edible oil brand. Both will appear in a soon to be launched TVC directed by Prahlad Kakkar.The TVC aims to re-enact their fighting spirit on the cricket field and ends in a happy denoucement with both Dhoni and Zinta turning friends. (More details on the TVC to follow.)

MS Dhoni, Preity Zinta are Emami's new brand ambassadors

The Emami Group has a new set of brand ambassadors. The personal and healthcare consumer products major has appointed Mahendra Singh Dhoni and Preity Zinta as its new brand ambassadors.

Dhoni and Zinta, arch rivals on the Indian Premier League will be the new faces of Emami’s edible oil brand. Both will appear in a soon to be launched TVC directed by Prahlad Kakkar.

The TVC aims to re-enact their fighting spirit on the cricket field and ends in a happy denoucement with both Dhoni and Zinta turning friends. (More details on the TVC to follow.)

Emami has previously used Amitabh Bachchan, Shah Rukh Khan, Sourav Ganguly, Madhuri Dixit, Kareena Kapoor, Govinda, amongst other stars in different forms for their advertising and marketing initiatives.

 

 

Source:
Campaign India

Related Articles

Just Published

1 day ago

ABP Network joins the creative bandwagon with ‘ABP ...

The content division will create pan-Indian stories for audiences globally

1 day ago

Hindware showcases smart range of bathware with ...

Watch the film conceptualised by MagicCircle Communications

1 day ago

P&G's Pampers gets fathers to share the parenting load

Watch the film conceptualised by Leo Burnett India here

1 day ago

Unilever inclusivity plan to tackle living wage, ...

CEO Alan Jope said commitments to address social inequality "will make Unilever a better, stronger business", and pushed for "collective action" in addressing widening social divides