The Emami Group has a new set of brand ambassadors. The personal and healthcare consumer products major has appointed Mahendra Singh Dhoni and Preity Zinta as its new brand ambassadors.
Dhoni and Zinta, arch rivals on the Indian Premier League will be the new faces of Emami’s edible oil brand. Both will appear in a soon to be launched TVC directed by Prahlad Kakkar.
The TVC aims to re-enact their fighting spirit on the cricket field and ends in a happy denoucement with both Dhoni and Zinta turning friends. (More details on the TVC to follow.)
Emami has previously used Amitabh Bachchan, Shah Rukh Khan, Sourav Ganguly, Madhuri Dixit, Kareena Kapoor, Govinda, amongst other stars in different forms for their advertising and marketing initiatives.