Campaign India Team
Feb 05, 2010

MS Dhoni, Preity Zinta are Emami's new brand ambassadors

The Emami Group has a new set of brand ambassadors. The personal and healthcare consumer products major has appointed Mahendra Singh Dhoni and Preity Zinta as its new brand ambassadors. Dhoni and Zinta, arch rivals on the Indian Premier League will be the new faces of Emami’s edible oil brand. Both will appear in a soon to be launched TVC directed by Prahlad Kakkar.The TVC aims to re-enact their fighting spirit on the cricket field and ends in a happy denoucement with both Dhoni and Zinta turning friends. (More details on the TVC to follow.)

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Related Articles

Just Published

10 hours ago

WPP has appointed Cindy Rose, a senior Microsoft ...

She is already a WPP non-executive director on its board.

14 hours ago

Small town, big spark: Solar flips the script

Adani’s new campaign highlights rural transformation, but also exposes urban assumptions about who gets access to progress.

15 hours ago

Beyond Cannes: Why creativity needs unlearning, not ...

Some of India's creative leaders reflect on their experiences at Cannes, from rethinking the definition of creativity to pushing past category norms at Cannes Homecoming.

17 hours ago

Linda Yaccarino steps down as CEO of X

Yaccarino wrote on X that she will ‘cheer’ on the company’s remaining team as they ‘continue to change the world.’