The Media Research Users’ Council (MRUC) has announced that global consulting companies – Ernst & Young and KPMG have become the newest members and subscribers to its flagship product – the Indian Readership Survey.
Shaswati Saradar, director general, MRUC said, “Reputed consulting companies have always understood the value of the rich and granular data and knowledge offered by IRS. What they were perhaps not aware was the benefit of a full usage license as against borrowing some summary data from other users. It took a bit of time by them to confirm, but we are happy that finally nine leading consulting companies have decided in favour of making legal and authorized usage of the product, by paying a reasonable subscription amount.”
A press note from the agency noted that while consulting companies have been making reference to IRS data and knowledge for a while now in their reports and recommendations to their customers, MRUC has been urging them to become authorized subscribers of the product in order to take full advantage of all its features.
The noted further informed that other consulting companies are in active discussion with MRUC to subscribe to IRS and other research products.