Campaign India Team
Apr 06, 2011

MRUC gets on board E&Y and KPMG as subscribers for IRS

The agency is in active discussions with other consulting companies as well

MRUC gets on board E&Y and KPMG as subscribers for IRS

 

The Media Research Users’ Council (MRUC) has announced that global consulting companies – Ernst & Young and KPMG have become the newest members and subscribers to its flagship product – the Indian Readership Survey.

Shaswati Saradar, director general, MRUC said, “Reputed consulting companies have always understood the value of the rich and granular data and knowledge offered by IRS. What they were perhaps not aware was the benefit of a full usage license as against borrowing some summary data from other users. It took a bit of time by them to confirm, but we are happy that finally nine leading consulting companies have decided in favour of making legal and authorized usage of the product, by paying a reasonable subscription amount.”

A press note from the agency noted that while consulting companies have been making reference to IRS data and knowledge for a while now in their reports and recommendations to their customers, MRUC has been urging them to become authorized subscribers of the product in order to take full advantage of all its features.

The noted further informed that other consulting companies are in active discussion with MRUC to subscribe to IRS and other research products. 

Source:
Campaign India

Related Articles

Just Published

2 days ago

M&E industry in India grew by 8.9 percent in 2019: ...

Grew at a rate higher than the advertising industry (5.3 per cent) and GDP (7.8 per cent)

2 days ago

Weekend Wrap: 27 March

In the news: Bajaj Group, Meltwater, Parle G, Socialpanga

2 days ago

IPG withdraws 2020 financial target amid coronavirus...

"Visibility into marketing and media spend is extremely challenging" says CEO Michael Roth.

2 days ago

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India