Shaswati Saradar has taken over as the director general at Media Research Users Council (MRUC). Saradar comes in place of Joseph Eapen, who was the CEO from April 2010 to December 2010. Prior to this, Saradhar was vice president and head of marketing, Europe and Russia at Zee Network.
Declining to comment on the appointment, Saradar confirmed her move to MRUC.
Before joining Zee Network in August 2008, she had a long stint with Maruti Suzuki as senior manager, preceded by stints with Ogilvy & Mather and McCann Erickson.