MR.DIY launches ‘Genie’ campaign featuring Rajkummar Rao

MR.DIY, the home improvement retailer, has unveiled its latest campaign titled ‘Genie’, featuring brand ambassador and actor Rajkummar Rao in a whimsical, magical role. The campaign reinforces MR.DIY’s core message — that consumers no longer need a genie to fulfil their wishes when the brand already provides everything they need through its wide range of affordable and diverse products.

Following the success of the previous film, where Rao played a witty reporter discovering MR.DIY’s world of variety and value, the new film continues the narrative with a humorous twist. This time, Rao appears as a genie who finds himself redundant, realising that MR.DIY has already taken over his role by meeting every household’s needs.

The campaign positions MR.DIY as the ‘new-age genie’, offering real and practical solutions across categories such as home improvement, décor, gifting and utilities. It highlights the brand’s tagline, “Milega kya mat pooch, MR.DIY has sabkuch!”, emphasising accessibility, affordability and convenience under one roof.

According to MR.DIY India’s senior spokesperson, “After the first film where Rajkummar Rao brought MR.DIY’s everyday magic alive as a witty reporter, the second film takes the story a step further — this time, even a genie realises his job is done because MR.DIY grants every wish. It’s a fun, relatable way to reinforce our promise, ‘Milega kya mat pooch, MR.DIY has sabkuch’. Rajkummar Rao embodies the essence of our brand — genuine, versatile, and deeply connected with the everyday Indian.”

With more than 15,000 products spanning categories from home décor and stationery to toys and household essentials, MR.DIY continues to position itself as a trusted retail destination for smart, budget-conscious consumers. The ‘Genie’ campaign strengthens the brand’s presence through engaging storytelling that balances humour with everyday practicality.