Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Apr 08, 2015
Moving ‘from what we do’, to ‘what we do it for...’
Jose Miguel Sokoloff, chairman of Lowe's global creative council, underlines the power of advertising to effect change, and reflects on rising creativity and recognition for work from different parts of the world
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Related Articles
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Opinion
Oct 13, 2025
Knocking down new doors to creativity
Just Published
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
10 hours ago
TVS Motor Company unveils TVC for its 150cc hyper ...
The new television commercial positions the TVS NTORQ 150 around performance-led riding and racetrack-inspired everyday mobility.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
14 hours ago
Arunachal Pradesh Tourism unveils ‘Take a new turn ...
The new tourism campaign positions the state around experiential travel, cultural immersion and discovery beyond conventional destination-led narratives.
PR
14 hours ago
Bank of India names Concept Public Relations for ...
The public sector lender has appointed a Mumbai-based agency after a competitive pitch to manage its corporate communications mandate.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
PR
15 hours ago
PR Professionals appoints Rohit Sharma as vice ...
He will oversee client relations and content strategy.
