Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 022 69047500
Apr 08, 2015
Moving ‘from what we do’, to ‘what we do it for...’
Jose Miguel Sokoloff, chairman of Lowe's global creative council, underlines the power of advertising to effect change, and reflects on rising creativity and recognition for work from different parts of the world
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Just Published
Advertising
10 hours ago
WPP issues shock profit warning as revenues now set ...
Share price dives on unscheduled trading update.
Advertising
10 hours ago
Green isn’t a colour — it’s a claim you prove
As eco-fatigue sets in, brands faking green credentials risk losing more than trust — they risk losing the plot entirely.
The Work
15 hours ago
Scroll less, sniff out the truth first
Bark Out Loud’s new campaign warns pet parents: don’t swap science for social hearsay when it comes to pet care.
Advertising
16 hours ago
Influence, interrupted: How India’s creator economy ...
From content to commerce, influencer marketing in India is maturing into a data-led, tech-sustained, outcome-driven growth engine.
