S4Capital appoints Niranjan Singh as media head for Monks India
S4Capital has named Niranjan Singh as head of media for Monks India. In this role, he will lead the firm’s media practice and work with Ketan Desai, managing director of Monks India, and Sandipan Bhattacharyya, India head – creative. He has over 18 years of experience across India and Southeast Asia, having worked with brands including P&G, Colgate-Palmolive, GSK, Lego, Amazon Prime Video, Nivea, and Mercedes-Benz. Singh previously held leadership roles at GroupM in India, Vietnam, and Indonesia, and most recently served as head of media for Lego APAC and Amazon Prime Video SEA at IPG Initiative.
Indian Broadcasting & Digital Foundation announces leadership changes
At its 26th annual general meeting, the Indian Broadcasting & Digital Foundation (IBDF) re-elected Gaurav Banerjee and R. Mahesh Kumar to the board and added Anil Kumar Singhvi. The board also confirmed Avinash Pandey as secretary general from 1 October, succeeding Siddharth Jain. The session was chaired by president Kevin Vaz, who is also CEO – entertainment at JioStar India. He emphasised that linear TV continues to dominate content creation, with 97% of India’s 200,000 hours of original content in 2024 produced for television and annual viewing reaching 46 trillion minutes.
PASG advisory launches to transform public affairs across Asia and the Middle East
The Public Affairs Strategies Group (PASG) has officially launched from New Delhi, aiming to provide corporations with strategic counsel across Asia and the Middle East. Positioned as a boutique advisory, PASG combines deep local insights with global expertise, offering services in policy research, market entry strategy, stakeholder engagement, regulatory navigation, ESG advisory, and reputation management. Led by senior advisors including former policymakers and think tank experts, the firm focuses on helping businesses anticipate risks, influence policy, and drive long-term impact. With a relationship-first approach, PASG seeks to bridge business, government, and society, delivering its promise of “Insights. Relationships. Impact.”
VDO.AI launches Dexter, Its advanced contextual AI solution for YouTube advertising
VDO.AI has introduced Dexter, an AI-powered contextual intelligence platform aimed at transforming YouTube advertising. Dexter analyses video content—including scenes, audio, transcripts, objects, and sentiment—to deliver ads at the most contextually relevant moments, enhancing engagement while ensuring brand safety. Early users report 40–60% higher performance in view-through rates, recall, and conversions. The solution enables precise ad targeting, such as showing luxury products alongside relevant content, and is now available globally, marking VDO.AI’s major expansion into YouTube’s ad ecosystem.
