Campaign India Team
Sep 22, 2021

Motivator bags media duties for Spexmojo

No multi-agency pitch involved

Motivator bags media duties for Spexmojo
Online eyewear brand Spexmojo, has appointed Motivator India as its media partner.
 
The agency will handle the brand’s traditional and digital media duties, including media strategy and planning, media investment, activation, and content. 
 
The account win did not involve a multi-agency pitch. It will be managed by the agency’s Bengaluru office.
 
Shobit Gupta, promoter director, Spexmojo Technologies, said, “The idea that Spexmojo is implementing will revolutionise the optical industry in many ways, from sourcing quality products to dispensing the choice of the consumers in a no-compromise purchase journey. Working with a well-known professional agency like Motivator, will bring about world class creativity and effectiveness in communication of this new idea.”
 
Mausumi Kar, managing director, Motivator, said, “We are delighted to onboard SpexMojo into our portfolio. At Motivator, we are continuously honing our expertise to cater to the needs of emerging brands. There is a mutual alignment of ambitions as SpexMojo drives towards becoming India’s largest eyewear discovery platform. We look forward to help fuel their growth journey”
 
Eeshita Ghosh, general manager, Motivator, added, “We are talking about a disruptive model and offering that is going to revolutionise the eye care category. We share the Spexmojo team’s passion and are absolutely thrilled to work closely with the brand right from the onset.”
 
Source:
Campaign India

Related Articles

Just Published

23 hours ago

Tailoring your brand’s marketing for the urban ...

Rural FMCG growth outpaces urban at 7.6% versus 5.7%—brands must cater to urban convenience and rural affordability for success.

1 day ago

Arthur Sadoun on defying doubters, Q2 revenue ...

Publicis CEO talks to Campaign at Q2 results.

1 day ago

Havas loses B Corp status over controversial Shell deal

After sustained pressure from environmental groups, B Lab has revoked Havas' B Corp certification, citing violations of core values due to the agency's association with Shell.

1 day ago

MediaMonks reorganises, rebrands to Monks and puts ...

Monks’ capabilities will sit in new marketing and technology services groups.