International Mother's Day falls on 12 May this year and brands are making sure mother's feel special on the day.
Here are some campaigns that have caught our attention:
The new campaign rolled out by MAGGI noodles revolves around a story of a mother and her son, wherein the mother encourages her son to prepare for life and be independent. This campaign introduces the ‘First Cook’ and celebrates those life moments, which help us grow up and take responsibility.
The #MaaSeSeekhaHai campaign tell us that we learn so many things from our mothers, but there are some lessons that become the guiding light of our lives. #MaaSeSeekhaHai campaign reiterated that a mother’s confidence in a child helps the child progress and succeed in life
Biba's digital film explains how age defines a woman’s motherhood. In the film conceptualised by Brandmovers India, the women are aged from 10 to 35 years and each of them has a unique thought on being a mother.
Langoor Digital's film for Epson titled '#ShesAlwaysWithYou', shows the role every mother plays when her child faces adversity.
Gits Food's film narrates the story of a child in an orphanage, and how he seeks motherly warmth in his daily routine. It shows his conversations with God about missing a mother’s love in his life and wonders how the food made by her would taste. The Gits team will be serving their food across various orphanages this weekend to celebrate mother’s day. The film was conceptualised by Togglehead Digital.
The fashion brand's film conceptualised by FCB Interface portrays mothers in a new light. It shows how a mother, along with the several other things she does for her children, is also their first stylist.
Parle G's film honours mothers who wear multiple hats to make their children’s dreams come true. Conceptualised by Ghungroo Films and Entertainment, the film captures the struggles of motherhood and the strength that moms have to go through it time and again only for their kids.
Sunfeast Mom's Magic
In this film conceptualised by Ogilvy Bengaluru, a tale of a boy and his bond with 'amma' is depicted. The film is an extension of the 'Celebrating the mom in each one of us' platform and looks to pay an ode to all moms.
Being a mom definitely has its moments. Some are heartwarming, others messy, some thrilling and other's just overwhelming. Being a mom is full of these ups and downs, a seamless blend of the perfect and not so perfect moments.
In the culminating film this year, the #KhaanaKhaaya campaign re-emphasizes how we only have so much time with our mothers and we should appreciate every time we get asked, #KhaanaKhaaya. It is after all an immutable statement of a mother’s love. In our busy lives, we often take this #KhaanaKhaaya question for granted because we hear it every day.
Finolex - the first step
The emotional payoff from being a mother is far greater than anything money can buy. To each mother, every small way a child showcases their love is a reward. However, some mothers don't have it easy. Some never hear the words 'Maa' or have the simple pleasure of seeing their child take the first step
But that changes nothing. These mothers love them still, equally and unconditionally, despite how others in society might look at them. And each day work harder to ensure their kids can live a healthy life.