Morphy Richards ropes in JWT to handle creative

Agency to also handle brand identity and packaging

Jul 13, 2017 10:10:00 AM | Article | Campaign India Team

Kitchen and home appliances brand, Morphy Richards, has roped in J Walter Thompson as its creative agency. The agency won the account following a multi-agency pitch.
The agency's Mumbai office will handle the business which also consists of brand identity and packaging. 
Anant Bajaj, joint managing director, Bajaj Electricals, said, “We're delighted to have appointed J Walter Thompson as our creative agency. We saw some fantastic ideas from multiple agencies in the pitch process, but JWT’s work stood out from the first moment itself. I’m sure this partnership will be fruitful for the brand with the intent of increasing brand awareness, higher top of mind recall and overall market share. I would like to wish all the luck to the JWT team.” 
Rajesh Gangwani, managing partner, J Walter Thompson Mumbai, said, “We are elated to win the business. Our strategic recommendation and creative approaches presented won us the mandate. The awe-inspiring range of Morphy Richards products backed by the marketing muscle of Bajaj Electricals gives it a unique advantage in the category. We look forward to the partnership and to create some memorable work on the brand that builds equity and delivers growth.”