Campaign India Team
Jan 13, 2009

"More focus and attention on INX Media": Peter Mukerjea

Peter Mukerjea, chairman, INX Group says there will be no change in the structure of INX Media after the sale of NewsX to Indi Media.Speaking to Campaign India a few days after the NewsX sale to Indi Media, Mukerjea, elaborating on the implications of the sale on the two other channels from the stable, 9X and 9XM, said, "More focus and attention will now be available for INX Media. We will be seeing fresh content on 9X over the next few weeks just as soon as we can get the programming commissioned and produced keeping in mind market sensitivities."

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

15 hours ago

Aviva awards creative account to Saatchi & Saatchi

Saatchi & Saatchi took on AMV BBDO and Havas at the final stage.

16 hours ago

Campari Group appoints global media agency

WPP Media was the incumbent on the account.

17 hours ago

The new currency of culture: Why brands are chasing ...

In the noise of the country’s booming live entertainment market, experiential utility, not visibility, has become the differentiator.

20 hours ago

2026 is looking bright for commerce media: WPP Media

Unlike traditional advertising, the agency's officials explain why commerce media offers deterministic shopping data and full-funnel visibility. But measurement remains a challenge.