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Peter Mukerjea, chairman, INX Group says there will be no change in the structure of INX Media after the sale of NewsX to Indi Media.Speaking to Campaign India a few days after the NewsX sale to Indi Media, Mukerjea, elaborating on the implications of the sale on the two other channels from the stable, 9X and 9XM, said, "More focus and attention will now be available for INX Media. We will be seeing fresh content on 9X over the next few weeks just as soon as we can get the programming commissioned and produced keeping in mind market sensitivities."
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.