Campaign India Team
Jan 13, 2009

"More focus and attention on INX Media": Peter Mukerjea

Peter Mukerjea, chairman, INX Group says there will be no change in the structure of INX Media after the sale of NewsX to Indi Media.Speaking to Campaign India a few days after the NewsX sale to Indi Media, Mukerjea, elaborating on the implications of the sale on the two other channels from the stable, 9X and 9XM, said, "More focus and attention will now be available for INX Media. We will be seeing fresh content on 9X over the next few weeks just as soon as we can get the programming commissioned and produced keeping in mind market sensitivities."

Peter Mukerjea, chairman, INX Group says there will be no change in the structure of INX Media after the sale of NewsX to Indi Media.

Speaking to Campaign India a few days after the NewsX sale to Indi Media, Mukerjea, elaborating on the implications of the sale on the two other channels from the stable, 9X and 9XM, said, "More focus and attention will now be available for INX Media. We will be seeing fresh content on 9X over the next few weeks just as soon as we can get the programming commissioned and produced keeping in mind market sensitivities."

On the changes that can be expected moving forward, Mukerjea commented, "We will continue to augment our management and teams with fresh thinking and new skills. We continue to strive towards attaining a healthy balance between experience and skill vs attitude and speed. Fresh responsibilities are a function of time and it remains to be seen how we adapt and adopt so as to improve our calling each day.

Indi Media, which bought the entire equity in NewsX,  is owned by Vinay Chhajlani, CEO, Naidunia, and Jehangir S Pocha, former editor of Businessworld

Source:
Campaign India

Related Articles

Just Published

2 days ago

No internet, no problem: AI dials up Bharat

Centerfruit’s tongue-twisting Voice AI campaign proves rural India doesn’t need screens to engage—just smart tech with local soul.

2 days ago

Magna forecasts a 7.7% increase in India’s adex for ...

With no elections or cricket highs, India’s INR 1371 billion adex proves that digital muscle, data depth, and media shifts are driving real momentum.

2 days ago

WPP global comms boss Chris Wade steps down

Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.

2 days ago

Cookies crumble, privacy prevails: Marketing’s new ...

The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural transparency—or risk fading into irrelevance.