MoneyGram International, a player in the money transfers market has signed a long-term sponsorship deal with the International Cricket Council (ICC). According to the agreement, MoneyGram will have a presence at all ICC cricket tournaments around the world which will start with the cricket World Cup in 2011 and the deal will run until 2015. Prior to this deal, MoneyGram had sponsored the ICC T20 Cricket World Cup in the West Indies earlier this year.
Commenting on their association with the ICC, Juan Agualimpia, chief marketing officer, MoneyGram International, said, “MoneyGram is delighted about our long-term sponsorship with the ICC. MoneyGram’s brand and services are well known in ‘cricket countries’ and we are glad we can align ourselves with the heritage of the sport and bring ourselves closer to our customers.”
On MoneyGram’s association with the ICC, Haroon Logat, chief executive, ICC, said, “It is wonderful that MoneyGram has retained its involvement as a local partner for our flagship event, the ICC Cricket World Cup 2011. The extension says much about the value of our great sport and that we continue to attract and retain sponsors of the caliber of MoneyGram. The global reach of the MoneyGram network is such that ICC can promote its flagship cricket event in many new and exciting destinations worldwide.”
Harsh Lambah, regional director of South Asia for MoneyGram, said, “Cricket is the biggest game in the Indian Sub-continent and we take our sport seriously,” said Harsh Lambah, regional director of South Asia for MoneyGram. “As a fan and a MoneyGram employee, I am excited about the potential we have to strengthen our brand in this important region through MoneyGram’s sponsorship of ICC matches and the ICC Cricket World Cup 2011. I know our network of over 30,000 agent locations throughout India, Bangladesh and Sri Lanka are equally excited to be aligned with the World Cup through MoneyGram as their money transfer provider.”
MoneyGram, a US based firm that is listed in the New York Stock Exchange has been in the money exchange market for more than 70 years.