Advertising Marketing Digital Research and Rankings
Campaign India Team
Apr 03, 2025

India's athlete endorsements touch INR 1,224 crores in 2024: Report

India’s sports sponsorship industry crosses INR 16,633 crores in 2024, posting a growth even in non-cricket sponsorships, finds GroupM ESP report.

While cricket sponsorships dropped by 4% in 2024, non-cricket sports exhibited a strong 19% growth, reaching INR 1,811 crores in value. | Images credit: GroupM ESP

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