Advertising Marketing Digital Research and Rankings
Campaign India Team
Apr 03, 2025

India's athlete endorsements touch INR 1,224 crores in 2024: Report

India’s sports sponsorship industry crosses INR 16,633 crores in 2024, posting a growth even in non-cricket sponsorships, finds GroupM ESP report.

While cricket sponsorships dropped by 4% in 2024, non-cricket sports exhibited a strong 19% growth, reaching INR 1,811 crores in value. | Images credit: GroupM ESP

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

AI’s double-click: More speed, less soul?

1 AI’s double-click: More speed, less soul?

Haleon splits global creative account with WPP and Publicis Groupe

2 Haleon splits global creative account with WPP and Publicis Groupe

Strategy at a crossroads: WARC report reveals the discipline’s identity crisis

3 Strategy at a crossroads: WARC report reveals the discipline’s identity crisis

Marketers shift focus from sparkle to substance at SMARTIES 2025

4 Marketers shift focus from sparkle to substance at SMARTIES 2025

Airtel Payments Bank’s ‘Safe Second Account’ urges digital caution

5 Airtel Payments Bank’s ‘Safe Second Account’ urges digital caution

Grey’s global CEO Laura Maness departs

6 Grey’s global CEO Laura Maness departs

Edelman makes global leadership changes

7 Edelman makes global leadership changes

Indegene buys BioPharm for $106 million to boost AI-driven pharma marketing

8 Indegene buys BioPharm for $106 million to boost AI-driven pharma marketing

Arthur Sadoun on why Publicis is ‘winning’ and how ‘struggling’ rivals have dragged down agency valuations

9 Arthur Sadoun on why Publicis is ‘winning’ and how ‘struggling’ rivals have dragged down agency valuations

Marketing through the looking glass: The wearable AI shift

10 Marketing through the looking glass: The wearable AI shift

Related Articles

From overs to overkill: IPL ads hit saturation point
Advertising
Jun 12, 2025
Abhishek Jain

From overs to overkill: IPL ads hit saturation point

IPL ads: High stakes, low recall, and smarter plays
Advertising
Apr 28, 2025
Vinita Bhatia

IPL ads: High stakes, low recall, and smarter plays

Bats, reels, and buys: The new IPL media mix
Advertising
Apr 17, 2025
Vinita Bhatia

Bats, reels, and buys: The new IPL media mix

IPL ads get a data makeover: What it means for brands
Advertising
Mar 07, 2025
Vinita Bhatia

IPL ads get a data makeover: What it means for brands

Just Published

When the sellers of joy become its custodians
Advertising
9 hours ago
Campaign India Team

When the sellers of joy become its custodians

Titan’s ‘Humari Diwali’ film spotlights retail staff who keep the festive spirit glowing—even as they spend it behind the counter.

Five rules for crafting a high-impact festive campaign
Opinion
10 hours ago
Vikas Shah

Five rules for crafting a high-impact festive campaign

As festive ad clutter peaks, reward-led engagement — with experiential incentives, gamified participation, and frictionless redemption — can help brands cut through noise.

When creativity meets code: The human algorithm problem
Advertising
11 hours ago
Shannon Tellis

When creativity meets code: The human algorithm problem

As gen AI powers faster campaign production, marketers confront a new paradox — efficiency at the expense of emotion, and originality lost in translation.

Apple keeps crown as world’s top brand, even as value slips
Advertising
11 hours ago
Staff Reporters

Apple keeps crown as world’s top brand, even as ...

Apple retains the world’s most valuable brand tag for the 13th straight year, Interbrand report reveals a 4% slide in value as Microsoft, Amazon and NVIDIA are right on its heels.