Campaign India Team
Apr 03, 2013

Mondelez’ Leanne Cutts to chair Warc marketing strategy contest jury

Aditya Birla Group’s Ajay Kakar on judging panel; five ‘Special Awards’ in 2013 edition

Mondelez’ Leanne Cutts to chair Warc marketing strategy contest jury

The 2013 edition of the Warc Prize for Asian strategy, a cash prize for the case study that demonstrates the most insightful marketing strategy in the region, has been announced.

Leanne Cutts, VP - marketing, Mondelez International, Asia Pacific, will chair the judging panel comprised of marketers and strategy experts.

Other judges announced so far are Ajay Kakar, chief marketing officer – financial services, Aditya Birla Group ; Martin Weigel, head of planning, Weiden + Kennedy Amsterdam; BV Pradeep, VP - consumer and market insight, D&E markets , Unilever; Rohini Miglani, director, brand building integrated communication, P&G Asia; and James Thompson, chief marketing officer, Diageo Asia Pacific.

In its third edition, the Prize sees the introduction of five new categories: for ‘Marketing Pioneer’, ‘Cultural Connection’, ‘Channel Insight’, ‘Local Hero’ and ‘Asia First’.

David Tiltman, development director, Warc, said, “We’ve launched the five special awards to give added recognition to the smartest Asian marketing, and we’ll use the Asian Strategy Report to showcase that thinking in front of Warc’s global audience.”

The last date for sending entries is 14 June and like in previous editions, there is no entry fee. Entrants must submit a case study detailing an example of strategic thinking making a difference to a brand. In 2012, the Prize attracted 160 entries from brands and agencies across Asia. The 2012 Warc Prize for Asian Strategy was awarded to a paper from BBH Singapore on the repositioning of financial services brand NTUC Income.

All cases that win an award will be showcased in an inaugural study titled the Asian Strategy Report.

Ed Pank, managing director, Warc Asia, added, “With so much great thinking coming from Asia, it is important to share these insights to help the industry develop smarter marketing programmes in this region and beyond.”

Further details can be found at The Grand Prix carries a cash award of US $ 5,000. Each of the five (new) special award winners will receive $1,000.

Campaign India

Related Articles

Just Published

1 day ago

Dream11 sets up for IPL 2021 with 12-film campaign

Watch the films conceptualised by Tilt Brand Solutions here

1 day ago

Rahul Dravid appears as an 'angry young man' for Cred

Watch the film conceptualised by the team of Tanmay Bhat, Devaiah Bopanna, Puneet Chadha, Nupur Pai and Vishal Dayama, and DDB Mudra here

1 day ago

Zee launches Marathi movie channel

Called Zee Chitramandir, the channel has been rolled out for the Free Dish market

1 day ago

GroupM elevates Karthik Nagarajan and Vinit Karnik

Nagarajan who is chief content officer at Wavemarket India, has been given the additional mandate of leading GroupM's branded content in India; Karnik appointed as head of sports, esports and entertainment at GroupM South Asia