Campaign India Team
Aug 01, 2016

Monday morning briefs: 1 August 2016

In the headlines: Starcom, Zee, CavinKare, Airtel, Adknowledge Asia

Monday morning briefs: 1 August 2016
Starcom bags Dabur's search mandate 
 
Publicis Groupe media agency Starcom has bagged the SEO mandate for eight Dabur India brands, including: Mybeautynaturally.com, Livveda.com, Daburdentalcare.com, Daburhoney.com, Realfruitpower.com and Realactiv.com.  The mandate previously rested with different agencies and the FMCG player has now consolidated the business with Starcom.  Publicis Media‘s digital practice Performics. Convonix will power all the work on this business.
 
Zee movie channel in Germany
 
Zee Entertainment Enterprises has announced Zee.One, a Bollywood movie channel, for the German market. The channel aims to target women between the ages of 19 and 59. The channel will launch post September. 
 
CavinKare ropes in Irrfan Khan 
 
CavinKare has roped in Bollywood actor Irrfan Khan as its brand ambassador for its shampoo-based hair colour, Indica Easy.  
 
CK Ranganathan, CMD, said Khan personifies the brand and its core values. "The ideal blend of style, youthfulness and innovative performances makes Irrfan the right choice for being the face for Indica Easy Hair Colour," he added.
 
Airtel's OOH innovation
 
Airtel took its 'Open Network' campaign on ground with a human-size interactive touchscreen at a bus shelter in Nehru Place in Delhi. Powered by Airtel 4G, the touch screen enabled customers to view Airtel’s network coverage of any location in India and gave them an opportunity to raise network issues and drop leads for new tower locations. This was part of an OOH leg of the campaign handled by Milestone Brandcomm. 
 
Neeraj Bansal joins Adknowledge Asia 
 
Social and video advertising technology company Adknowledge Asia has announced the appointment of Neeraj Bansal as country head for India. He joins from IgniteWorld. He has also worked with Onicra, Reliance Jio, Google and Sony Ericsson in past assignments. 
Source:
Campaign India