Campaign India Team
Jan 04, 2013

Mobile internet users to double by March'14: report

Mobile net users spend 40 pc of their bill on internet, says a report by IAMAI and IMRB

Mobile internet users to double by March'14: report

Mobile internet penetration is set to grow by 50 per cent by March 2014, according to a 'Mobile Internet Report' published by Internet and Mobile Association of India (IAMAI) and IMRB.

The report says India will have 130.6 million mobile internet users by March 2014. Going by last reported numbers, there were 87.1 million mobile internet users in India in December 2012.


The same report stated that 78.7 million mobile users had accessed internet in the month of October 2012. These included laptops and tablets with data cards / dongles to connect to the internet.

Out of these, 61 million were off-deck users (accessing sites other than sites of the operator), 15 million on-deck (accessing only sites specified by the operator) and 2.7 million accessed internet using dongles (through 2G, 3G or high-speed data cards).

The report also found that the average monthly bill of a mobile internet user is Rs. 460. Of this, she/he spends Rs. 198 on internet. The rest is spent on voice services.

E-mail, social networking services (SNS) and messengers have high usage among mobile internet users, the report says. It further reveals that users accessed online videos, games or read online news approximately two to six times a week. Nearly 50 per cent mobile internet users accessed online games, while less than 30 per cent users read online news and watched online videos.
The IAMAI-IMRB survey for the this research report covered all the eight metros as well as 27 other cities across India, and nearly 21,000 households were interviewed before December 2012. The report has also extensively used the previous rounds of the I-Cube reports that have laid down the universe of the internet users in the country. 

Campaign India