LG's new TV spot, created by SuperHeroes Amsterdam, shows elevator passengers tricked into believing the floor has given way.
WATCH the ad film here:
The ad shows LG technicians installing hidden cameras and achieving the stunt by adding IPS display screens to the floor of a lift.
Stimulated to get going for the day? Have a happy working week ahead.
Client: LG Electronics
Agency: SuperHeroes Amsterdam
Creative director: Rogier Vijverberg, Rene Klinkhamer
Art director: Silje Lian
Video director: Jasper Bazuin
Production company: De Filmwinkel
Producer: Severien Jansen
Editor and post-production: Fred Huergo
LG Electronics: Benelux Remko, Klaverstijn Waldi, Weisz Blanchetta