Zenith has bagged the digital media mandate of LG Electronics in India. The account was won following a multi-agency pitch.
The mandate includes end-to-end digital which includes performance markeing, digital branding and marketplace commerce.
Tahir Saify Hakeem, corporate marketing leader, LG Electronics India, said, “It was a comprehensive pitch process and Zenith’s unique ROI approach to drive business outcomes was very impressive. We as a brand are always looking for innovative, differentiated and fresh ideas that match our working style and product proposition and we are confident that the agency through its dynamic and strong media capabilities will help us maximise the consumer journey and aid in business growth.”
Jai Lala, CEO, Zenith India, said, “We are delighted to be partnering with LG Electronics, one of the largest electronics brands worldwide and one which needs no introduction. Zenith through its strong ROI proposition and exceptional expertise in digital marketing will fortify LG’s digital media presence in India. Through our strong data and tech capabilities, we look forward to unlocking new opportunities for the brand and contributing to its expansion in India.”