Campaign India Team
Dec 30, 2021

LG Electronics issues a reminder of protocols to be followed during the pandemic

Watch the film conceptualised by the in-house team here

LG Electronics has rolled out a campaign titled 'life is good when we care' to spread awareness about Covid appropriate behaviour. 
 
Conceptualised by the in-house team, the film highlights the efforts the brand undertook to lend a helping hand to people in turmoil, migrant workers and civil authorities. 
 
The film showcases the various initiatives by LG Electronics, like providing hospital infrastructure and collaborating with Akshaya Patra to offer meals for people affected due to lockdown, amongst others. 
 
The film urges everyone to follow Covid-19 appropriate behaviour by maintaining physical distance, wearing face masks, and using hand sanitisers, reminding viewers that the fight against the virus isn't over yet. 
Source:
Campaign India

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