Campaign India Team
Sep 05, 2011

MMGB: Google honours Queen front man Freddie Mercury with a mix of art and technology

Google is celebrating what would have been Freddie Mercury's 65th birthday with its second longest doodle to date 

MMGB: Google honours Queen front man Freddie Mercury with a mix of art and technology

Google continues with its tradition of creating doodles in honour of achievers or momentous occasions. On September 5, the search engine has changed its logo to a doodle celebrating Queen front man’s 65th birthday. The doodle can be seen around the world on September 5 and, out of respect for Labor Day, in the U.S. on September 6.

View the doodle in action:

The 98-second-long animation shows the lead singer of the British rock band Queen navigating through a crazy world inspired by his own lyrics. According to a few international media reports, doodler Jennifer Hom was the brains behind the elaborate doodle, which was a team effort. The reports further inform that she and other illustrators spent about three months putting the whole thing together, and studied a bunch of old Queen albums and videos to pick out visual cues. The song ‘Don't Stop Me Now’ was chosen because it is considered to be one of Queen’s most popular songs. 

This is Google’s second longest animated video, following Google's two-minute video tribute to Charlie Chaplin earlier in April in honour of his 122nd birthday. 

However, the first video doodle to grace the Google home page was in honour of John Lennon’s 70th birthday in October 2010.



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