WATCH the TVC by Wieden + Kennedy NY
ESPN is promoting its fantasy football league with this TV ad created by Wieden + Kennedy New York.
The ad, centred around fantasy leagues shared by friends, tells users its league will stand the test of time, and will survive the ongoing lockout in the NFL.
The ad is part of the "Fantasy Forever" campaign, which extends to radio, print, and digital.
This article first appeared on Campaign UK
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20250320&c=1)
CEO Olga Dulinskaya explains why brands need less data, sharper personalisation, and unified platforms to navigate emerging markets.
At Cannes Lions, the challenger network’s CEO outlines a $5 billion ambition, a $ 20 million-a-quarter AI investment, the closing of the ADK Global acquisition, and why spectacle still works in marketing.
AnyMind Group's deputy head of publisher growth for India explains when to use advocacy, when to go for scale – and why smart marketers use both.
In an industry built on originality, storytelling, and brand expression, the creeping influence of algorithmic solutions is viewed with both curiosity and concern.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
