American agency Mother has created a new global TVC for Dell Streak, a new pocket tablet.The commercial’s music comes from The Voluntary Butler Scheme with their track, ‘Multiplayer’ and shows a rendezvous meeting between a man and a woman that goes through because of the Streak.
Linus Karlsson, Paul Malmstrom, Dave Clark, Paul Malmstrom and Mike Aaron have worked on the creative side of the campaign. Anna Hashmi from Gorgeous has worked on the production. Dell has positioned the Streak as the ‘perfectly sized, go-anywhere device’. With a five inch screen, the device is meant to fit perfectly in one’s hand.
WATCH the TVC here:
Like the song? Watch the full video for 'Multiplayer' by The Voluntary Butler Scheme here: