Campaign India Team
Nov 29, 2020

MMA Smarties 2020: Isobar, Aditya Birla Capital, Spotify, Netflix and Affle take top honours

Isobar bagged 'agency of the year', while Spotify was awarded 'publisher of the year', the 'marketer of the year' went to Aditya Birla Capital, Netflix won 'brand of the year and Affle was awarded 'enabling technology company of the year'

MMA Smarties 2020: Isobar, Aditya Birla Capital, Spotify, Netflix and Affle take top honours
The Mobile Marketing Association (MMA) announced the winners of the 2020 edition of the Smarties on 27 November.
 
Isobar India bagged the agency of the year with four Gold wins along with two Silver and Bronze each. Two of the Gold wins came for Kia Motors (Instagram Hijack, Rewind Kia). It also won a Gold each for Marks & Spencer India (M&S Bra Fit Challenge) and Estee Lauder (Geolocal Blockchain campaign).
 
Spotify India was awarded publisher of the year. The brand won three Gold along with two Silver and Bronze awards each. Two of the Gold wins came for Netflix India's 'Something for Everyone) and one was for Cadbury's 'Say It With Silk'.
 
Aditya Birla Capital won the marketer of the year title as well as ‘Best in Show’ with ‘What if you could #InteractWithTheFuture?’. The entry also won two Gold awards. 
 
The brand of the year was Netflix India while the enabling technology company of the year was bagged by Affle.
 
Other Gold winners included MullenLowe Lintas Group (two), Madison Media, 22feet Tribal Worldwide, Whirlwind, Affle and Unilever.
 
 
Source:
Campaign India

Related Articles

Just Published

1 hour ago

Not every Cannes Lion roars in real life

Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?

3 hours ago

Cannes Lions tightens reins as AI blurs boundaries

After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.

3 hours ago

Cultural ‘Tadka’ drives India’s most effective ads ...

Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.

23 hours ago

WPP has appointed Cindy Rose, a senior Microsoft ...

She is already a WPP non-executive director on its board.