Campaign India Team
Nov 10, 2022

Mitali Srivastava joins Famous Innovations

Worked at The Equal Agency she founded in February 2020

Mitali Srivastava joins Famous Innovations
Famous Innovations has announced the appointment of Mitali Srivastava Hough as national planning head for its Mumbai, Delhi and Bengaluru offices.
She will also lead strategic planning for Garage, the group’s digital and content agency.
Prior to the new role, Srivastava worked at The Equal Agency, the agency she founded in February 2020. 
Raj Kamble, founder and CCO, of Famous Innovations, said, “At Famous Innovations, we don’t just make ads. We aim to be partners with our clients and take accountability for their business, growth, and brands. Mitali is one of those rare planners who champions this approach and has been effective and disruptive with MNC brands as well as entrepreneur-led brands from India. We are really excited about our partnership with her. Famous Innovations is gearing up to take a bigger leap as a group by bringing such unique talent together.”
Hough said, “After being an entrepreneur for so long, I have evolved as a planner, and I wasn’t comfortable joining a place that would put me in just one box. Raj has created a very interesting hybrid creative, planning and digital culture in Famous that resonated with my journey. His sharp creative acumen matches an equally strong business mind and everyone in the Famous group is being led to follow this new approach to advertising and marketing which is media agnostic, insight-led, creatively sharp and ROI focused for the client.”
With nearly 22 years of work experience, she has also worked with companies like DDB Mudra, Ogilvy & Mather and TBWA India, among others. 
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

1 day ago

Netflix announces ad tier milestone and adtech platform

The streaming platform’s ad-supported plan reaches 40 million global monthly active users and drives 40% of all signups in the 12 countries where it’s available.

1 day ago

Whisper unveils new phase of #KeepGirlsInSchool to ...

The latest poignant film seeks to normalise periods as healthy changes, empowering young girls to reshape their narratives around puberty.

1 day ago

Group M broadens remit of Wavemaker global chief ...

Jenner will remain as Wavemaker global chief executive.

1 day ago

Samsung's LTE Galaxy Watch6 campaign unlocks ...

The brand's latest film highlights the integration of LTE into consumers' lives, positioning the watch as a reliable digital companion.