Campaign India Team
Nov 01, 2022

Mirchi appoints Yatish Mehrishi as CEO

Replaces Prashant Panday who has been appointed managing director

Mirchi appoints Yatish Mehrishi as CEO
Mirchi has announced the appointment of Yatish Mehrishi as chief executive officer. 
 
Mehrishi will be responsible for looking over the company’s performance across all dimensions. This is his second stint with the media company. He was chief operating officer until 2021 before he moved to Arvind Fashions as chief revenue officer. 
 
He replaces Prashant Panday, who has been appointed as managing director. According to media reports, Panday will be retiring soon.
 
Vineet Jain, managing director, BCCL (Bennett, Coleman & Co), said, “Over the past 20 years, Mirchi has evolved into a multi-platform, multi-format brand that has a presence across FM, live and digital realms. In line with Mirchi’s new transformational journey, I am confident that Yatish’s return to ENIL (Entertainment Network India) will help accelerate our journey of being a digital-first brand."
 
Mehrishi said, “I am super excited to be back with ENIL. Mirchi has been the consumers’ go-to for music and entertainment dominating the audio industry for years and now with its new app Mirchi Plus, it is set to redefine the audio entertainment industry further. With the recent shift in consumer behaviour towards digital, I am looking forward to championing Mirchi’s digital journey and replicating our radio journey’s success.”
 
In a career spanning over 23 years, he has also worked with Motorola and Pepsico, among others. 
Source:
Campaign India

Related Articles

Just Published

14 hours ago

Adgcraft’s new AI vertical bets on India’s ...

As India doubles down on AI, Adgcraft positions itself to shape the narrative for the country’s tech-first future.

15 hours ago

Good Morning Films wins big at CIFCA 2025

Campaign India’s Film Crest Awards spotlight standout work in ad and corporate films, judged for craft, execution, and storytelling.

21 hours ago

Where are India’s women at the global table?

Despite talent and tenacity, Women Inspiring Network’s founder rues that Indian women remain underrepresented on global stages like Cannes and Davos. Networks, not just skills, are the missing link.

1 day ago

Amazon’s Beautyverse blends content, commerce and ...

With creators, AI tools and Prime Day synergy, the ecommerce platform is crafting a conversion-first beauty playbook for India’s digital-first consumers.