Minute Media and HT Media Group have forged a partnership to launch 90Min.in, a fan-created soccer content portal for South Asia. The site offers content in English currently, with Hindi content being on the anvil.
Minute Media is the parent company of football content sites 90min and 12up.
Asaf Peled, founder and CEO, Minute Media, said, “India is not just home to one of the world’s largest football fan bases, at 170 million and growing, but more than 20 million football fansare already active on social media. That's where our content comes in.”
He added, "We see a tremendous need to provide brands, publishers, and fans with a platform to generate and share football related content across web, mobile and social based channels. Our strategic partnership with HT Media is the perfect gateway to introduce our open technology platform into the Indian market and give a powerful voice to the growing number of football fans across India.”
Rajiv Verma, group CEO, HT Media, said, “We are very pleased to partner with 90min.com, the fastest growing soccer site in the world with over 50 million monthly users, and bring to India 90min.in which will provide a platform for the massively expanding number of soccer fans in the country to engage with and be a part of the global soccer community and conversation. 90min.in is a contributor-led offering in English, and soon in Hindi, and is available across web, mobile and social platforms. In the coming months, we intend to build scale into this hyper-connected fan platform, covering of course all of the best of global soccer and the biggest global tournaments, but also the fast emerging Indian soccer leagues, teams and players.”
Minute Media claims a global audience of 55 million global unique visitors a month, up from 7.5 in the past 18 months. More than 110 million users engage with 90min through social media monthly and 70 percent of the audience is under the age of 25, informed an official statement.
Through 4,000 fan journalists, Minute Media currently generates over 15,000 pieces of curated content per month in 10 languages.