Campaign India Team
May 28, 2024

Ministry of Consumer Affairs seeks integrated social media agency

The chosen agency will be responsible for all social media activities for the Bureau of Indian Standards, including influencer marketing and public relations.

Ministry of Consumer Affairs seeks integrated social media agency

The Ministry of Consumer Affairs, Food and Public Distribution, Government of India, has called for a pitch to appoint a new social media agency for the Bureau of Indian Standards (BIS).

The pitch is currently underway in New Delhi to finalise an integrated outfit that can handle a large set of social media responsibilities, including influencer marketing and public relations for the organisation.

The winning agency will be given the authority to manage BIS' social media accounts and will regularly engage in maintenance and upgrading on its behalf. It will also work on search engine optimisation (SEO), short creative videos, and social media campaigns.

The chosen agency will be expected to leverage media for extensive publicity. It will also be responsible for collating, designing, and developing audio, video content, and creatives for BIS, as well as for the office of the minister of Consumer Affairs, Piyush Goyal.

The statutory body recently released simple and user-friendly model building regulations—‘Standardized Development and Building Regulations 2023’. This was prepared after studying the provisions of the National Building Code (NBC) 2016 and existing national and global building regulations.

The Bureau of Indian Standards, the National Standards Body of India, was brought into existence in 1987, to facilitate the development and dissemination of Indian standards. The organisation aims to foster an environment of excellence in all economic activity and engage in the facilitation of standardisation. 


Campaign India

Related Articles

Just Published

5 hours ago

India dominates Effies APAC 2024 finalists

No less than 47 of the 121 APAC finalists hail from India, more than Australia and New Zealand, it's next two competitors, combined.

5 hours ago

Beyond rainbow logos: Navigating Pride month in the ...

While some brands genuinely care about, and support, the LGBTQ+ community through the year, others indulge in rainbow-washing during Pride Month just to be trendy.

5 hours ago

Campaign Global Agency of the Year Awards 2023: ...

India's White Rivers Media grabbed the silver in the Independent Digital Agency of the Year category at the inaugural ceremony.

6 hours ago

IAS partners with Pinterest, Reddit to provide ...

The partnerships will give global advertisers an additional layer of third-party transparency as they reach and engage with social media platforms.