Campaign India Team
Nov 19, 2019

Mindshare sweeps the Big Bang Awards for excellence in Media

This edition of the awards honour excellence in media and wellness

The awards ceremony was recently held in Bengaluru
The awards ceremony was recently held in Bengaluru

Mindshare India won the Media Agency of the Year accolade, while Hindustan Unilever was the Client of the Year at the Big Bang Awards for Media and Wellness held in Bengaluru recently.

Mindshare India won 18 Gold, 13 Silver and 4 Bronze awards. Akanksha Advertising won the Healthcare Agency of The Year.
 
Malavika Harita, chairperson, Big Bang Awards, said, “I have been involved with the Big Bang Awards for the last 20 years. This year we saw a lot of emerging creative and digital agencies and some of the ideas were quite innovative and exciting and we are hoping that next year we can expand our reach and scope even further.” 

"Over the last two decades, Bangalore has emerged as the key advertising hub of South India and has become home to several international and national agencies. Apart from this, several home-grown agencies have also made a mark, making Bangalore the No 2 city for advertising talent after Mumbai,” said Laeeq Ali, president, The Advertising Club Bangalore.

“With the success of this event, we feel this format of Two Big Bang Awards, one focussed on Creative and the second on Media & Wellness, has come to stay. We will endeavour to scale up the shows next year”, said Arvind Kumar, Executive Director, The Advertising Club Bangalore.

View the full winners list here:

 
Group 1: Creative for Digital Media
1.1 Corporate Website Design
S.No Entry Title Company Product/Brand Award
1 How Tata Hitachi leveraged cutting-edge web design for brand building Interactive Avenues Tata Hitachi Silver
2 Corporate Website Design - Excelra Pink Lemonade Excelra  Bronze
1.3 Web Banner 
S.No Entry Title Company Product/Brand Award
1 Unclear to Clear: The FIFA Campaign ULTIMEDIA E-SOLUTIONS Crizal Gold
2 Upgrade What You See with Nokia 7.1 Wavemaker India Nokia 7.1 Silver
3 Shielding Your Loved Ones Madison Media Asian Paints Bronze
1.4 E-mail Marketing 
S.No Entry Title Company Product/Brand Award
1 Celebrating the different facets of womanhood via the #SheIsWhatSheIs Campaign Wave Maker Titan Eyeplus Silver
2 Are you ready to stand tall in the eyes of all? Disha Communications Veto Bronze
         
1.5 Digital Videos
S.No Entry Title Company Product/Brand Award
1 The 6 Pack Band Mindshare Brooke Bond Red Label Gold
2 Difflam - Date Aakanksha Healthcare Difflam Spray Silver
3 Where The Heart Is Madison Media Asian Paints  Bronze
         
1.6 Explainer Videos
S.No Entry Title Company Product/Brand Award
1 Go Play With Data: Infosys Matchbeats at Australian Open Video Post Infosys Silver
1.8 Games
S.No Entry Title Company Product/Brand Award
1 How Myntra Used Emojis To Showcase Its Range on a Limited Budget and delivered 18x ROI Wavemaker Myntra Silver
1.10 Online Contests
S.No Entry Title Company Product/Brand Award
1 Breaking The Internet with The Swag Step Challenge Mindshare Pepsi Gold
2 Ghar Lao Gold Havas Media TATA Ace Silver
         
1.11 Branded Content
S.No Entry Title Company Product/Brand Award
1 Tata Tea Celebrates the vital hand a woman plays in our lives! Wave Maker Tata Tea Premium Gold
2 India's first Isspeshal Band Mindshare Brooke Bond Red Label Silver
3 Amazon Fashion - End of Season Sale Interactive Avenues Amazon India Bronze
1.12 Events held through digital channels
S.No Entry Title Company Product/Brand Award
1 India’s First Ever Fashion Instacast by Central Interactive Avenues Central- Future Group Bronze
         
Group 2: Media Innovation
2.1 Dailies
S.No Entry Title Company Product/Brand Award
1 When we made India realise that the “I” is missing Madison Media Tata Salt Gold
2 Swachh Neta_Print Innovations Swachh Neta  TIMES NOW Silver
3 When India woke up to Braille Newspaper! Wavemaker Savlon Bronze
         
2.2 Magazines
S.No Entry Title Company Product/Brand Award
1 Savlon made medium the message on World Sight Day Wavemaker Savlon Silver
2 You are never too far away from life Disha Communications DG Sets / Ojus Generators Bronze
         
2.3 Television
S.No Entry Title Company Product/Brand Award
1 Pause & Play Mindshare India Star Sports Gold
2 #PeopleAddColor Madison Media Asian Paints Corporate Silver
3 Abhi toh aur chalega Madison Media Asian Paints Ultima Protek Bronze
         
2.4 Radio
S.No Entry Title Company Product/Brand Award
1 Platinum Class Wavemaker One97 communications Gold
2 Pange wala Padosi Mindshare India Star Sports Silver
3 Platinum Class Wavemaker One97 communications Bronze
         
2.5 Digital Media
S.No Entry Title Company Product/Brand Award
1 Make your own Beer - Anytime Anywhere Mindshare India Kingfisher Gold
2 When we made India realize that the “I” is missing Madison Media Tata salt  Silver
3 ‘Yuvarani Counter’ Viacom18 Colors Bronze
         
2.6 Branded Content
S.No Entry Title Company Product/Brand Award
1 How we used branded content innovatively to take over GEC primetime Essence Flipkart Gold
2 How we created a new consumption occasion for a cookie Essence Britannia Good Day Gold
3 #PeopleAddColor Madison Media Asian Paints Silver
4 How we helped homemakers embark on their journey to become Super Homemakers Essence Britannia Marie Bronze
         
2.7 OOH
S.No Entry Title Company Product/Brand Award
1 Johnny Walker - Mission to Mars Ignite Mudra UNITED SPIRITS Gold
2 MAY23- INDIA KA RESULT BENNETT COLEMAN TIMES NOW Silver
3 OSRAM - Save the Ocean Ignite Mudra Osram Lighting Bronze
         
2.8 Sponsorships
S.No Entry Title Company Product/Brand Award
1 Purrfect IPL GroupM Himalaya Gold
2 #PeopleAddColor Madison Media Asian Paints Silver
3 A 360-degree brand visibility in an award show that went on to creating India’s first shoppable fashion show - IIFA x Myntra Wave Maker Myntra Bronze
         
2.9 Ambient Media
S.No Entry Title Company Product/Brand Award
1 Cinema Express Madison Media Asian Paints Silver
2 QR code -Catalyst to Digital Payment Adoption Wavemaker One97 Bronze
         
2.10 Cinema
S.No Entry Title Company Product/Brand Award
1 ET NOW – Baazaar Integration BENNETT COLEMAN ET NOW Silver
2 You are never too far away from life Disha Communications DG Sets / Ojus Generators Bronze
         
2.11 Multiple Platforms
S.No Entry Title Company Product/Brand Award
1 Make your own Beer - Anytime Anywhere Mindshare India Kingfisher Gold
2 Savlon turned mass media into Braille Wavemaker Savlon Silver
3 The Missing I Madison Media Tata salt  Bronze
         
2.12 Influencer Marketing
S.No Entry Title Company Product/Brand Award
1 HOW WE LEVERAGED FOOD INFLUENCERS TO BOOST TRIAL GENERATION Essence Britannia Good Day Gold
2 How we orchestrated the biggest ever television celebrity collaboration Essence Flipkart Gold
3 How we leveraged regional celebrities to help transform a homemaker into a super homemaker Essence Britannia Marie Silver
4 How We Partnered With Influencers to Give A Crash Course on Myntra's End of Reason Sale Wavemaker Myntra Bronze
         
2.13 Events / Experiential Marketing
S.No Entry Title Company Product/Brand Award
1 Purrfect IPL GroupM Himalaya Gold
2 Mard Ban Yaar MINDSHARE INDIA AXE Silver
3 Result Day – Metro Announcement and TV on the move BENNETT COLEMAN TIMES NOW Bronze
         
2.14 Direct Marketing
S.No Entry Title Company Product/Brand Award
1 Super Mechanic Contest Mindshare Castrol  Gold
2 It's not always about discounts & offers - Goa Cruise Date Mindshare Pantaloons Silver
3 Parryware - Shudh Shuruwat Ignite Mudra Roca Bronze
         
2.15 Rural Activation
S.No Entry Title Company Product/Brand Award
1 Engagement In A Media Dark Market: 81% Delivered Mindshare India Horlicks Gold
2 Apno Ko Apnao Mindshare Brooke Bond Red Label Silver
3 Parryware - Shudh Shuruwat Ignite Mudra Roca Bronze
         
2.16 Emerging Technologies 
S.No Entry Title Company Product/Brand Award
1 Blow Maadi! (Please Blow!) Mindshare India Kingfisher Radler Gold
2 Cold and Flu Predictor Mindshare India Otrivin  Silver
3 APAC’s First Real Time Programmatic DOOH Campaign Dentsu Webchutney Sony Pictures Bronze
         
2.17 Sports Marketing
S.No Entry Title Company Product/Brand Award
1 Bringing two rival nations together Mindshare Brooke Bond Red Label Gold
2 QR code -Catalyst to Digital Payment Adoption Wavemaker One97 communications Silver
3 KIA Motors Ball Champs Havas Media KIA Motors Bronze
         
2.18 Social and non-profit sectors 
S.No Entry Title Company Product/Brand Award
1 Parryware - Shudh Shuruwat Ignite Mudra Roca Gold
2 OSRAM - Save the Ocean Ignite Mudra Osram Lighting Silver
3 Honda - Light up Dreams Ignite Mudra Honda Bronze
         
Group 3: Media Strategy
3.1 FMCG Products
S.No Entry Title Company Product/Brand Award
1 Savlon turned mass media into Braille Wavemaker Savlon Gold
2 When we made India realise that the “I” is missing Madison Media Tata Salt Silver
3 Savlon turned mass media into Braille Wavemaker Savlon Bronze
         
3.2 Consumer Durables
S.No Entry Title Company Product/Brand Award
1 The Expert Home Building Companion Mindshare UltraTech Gold
2 IKEA says ‘Hej’ India in Style! Mindshare India IKEA Silver
3 Converting the Online Fence-Sitters to Offline Sales Wavemaker India Nokia 8 Bronze
         
3.3 Services
S.No Entry Title Company Product/Brand Award
1 How Paytm helping India to become a cashless Economy Wavemaker One97 Silver
2 The Power to Predict who will Click! GROUP M Policybazaar.com Bronze
3 QR code -Catalyst to Digital Payment Adoption Wavemaker One97 Bronze
3.4 Media
S.No Entry Title Company Product/Brand Award
1 Only Men can play Cricket ? Mindshare India Royal Challenge Gold
2 With Great pranks comes great responsibility Mindshare India Kingfisher  Silver
3 LET US SING YOU A MELODY (ENTRY) ON FRIENDSHIP & MUSIC Mindshare India McDowell's No1 Soda Bronze
         
3.5 Others 
S.No Entry Title Company Product/Brand Award
1 Only Men can play Cricket ? Mindshare India Royal Challenge Gold
2 Cold and Flu Predictor Mindshare India Otrivin Silver
3 Blow Maadi! (Please Blow!) Mindshare India Kingfisher Radler Bronze
         
3.6 Social and non-profit sectors
S.No Entry Title Company Product/Brand Award
1 Ek Nayi Muskaan GroupM Himalaya Gold
2 Swacch Bharat Abhiyana by Karnataka Government Vritti Solutions Ltd. Rural Drinking Water &Sanitation Silver
3 #ICanIWill Initiative ULTIMEDIA E-SOLUTIONS ICICI Securities Bronze
         
Group 4: Media Research
4.1 Using proprietary data
S.No Entry Title Company Product/Brand Award
1 TV PLANNING WITH PURCHASE BEHAVIOR PRECISION TARGETING Wavemaker AASHIRVAAD ATTA  Gold
2 Hitting the bulls-eye with Javelin Mindshare India Hindustan Unilever Silver
3 The Predictive “Bell-Weather” in an “Intent” Driven World Mindshare India Lifebuoy Bronze
         
4.2 Using existing data bases 
S.No Entry Title Company Product/Brand Award
1 The Power to Predict who will click ! GROUP M Policybazaar.com Gold
2 Box Office Conversion Model Mindshare India ESP Properties Silver
         
         
Group 5: Integrated Campaigns
5.1 Consumer Products
S.No Entry Title Company Product/Brand Award
1 Savlon turned mass media into Braille Wavemaker Savlon Gold
2 The Infection Alert System - An Inclusive Media Strategy across the Income Pyramid Mindshare India Lifebuoy Silver
3 Breaking Traditions is anyone's cup of Tea Wave Maker Chakra Gold Bronze
         
5.2 Consumer Durables
S.No Entry Title Company Product/Brand Award
1 IKEA says ‘Hej’ India in Style! Mindshare IKEA Gold
2 The Expert Home Building Companion Mindshare UltraTech Silver
         
5.3 Services
S.No Entry Title Company Product/Brand Award
1 Airasia Udippa campaign Carat Media Airasia Silver
2 QR code -Catalyst to Digital Payment Adoption Wavemaker One97 Bronze
         
5.4 Media
S.No Entry Title Company Product/Brand Award
1 LET US SING YOU A MELODY (ENTRY) ON FRIENDSHIP & MUSIC Mindshare India McDowell's No1 Soda Gold
2 When we made India realise that the “I” is missing Madison Media Tata Salt Silver
3 Breaking the internet with Swag & How? Mindshare Pepsi Bronze
5.5 Others 
S.No Entry Title Company Product/Brand Award
1 TATA ACE GOLD LAUNCH Havas Media India Pvt Ltd TATA Ace   Gold
2 Truck Aasana Mindshare Castrol CRB Silver
3 Show them who has the power and be #UnitedByVote Wavemaker Benetton Bronze
5.6 Social and non-profit sectors 
S.No Entry Title Company Product/Brand Award
1 OSRAM - Save the Ocean Ignite Mudra Osram Lighting Silver
2 Second Chance Nahi Milega Red FM 93.5 RED FM Bronze
         
5.7 Ongoing Media Campaign for at least 3 years
S.No Entry Title Company Product/Brand Award
1 BOX Office Weekend Planning Wavemaker One97 Silver
         
5.8 Ayaz Peerbhoy Award for Integrated Digital Campaign of the Year including strategy
S.No Entry Title Company Product/Brand Award
1 Swachh Neta: Digital Campaign BENNETT COLEMAN TIMES NOW Bronze
Group 6: Events and Brand Activation
6.1 Brand Activation
S.No Entry Title Company Product/Brand Award
1 The Electronic Voting Machine Wins India’s Vote for Health Mindshare India Lifebuoy Gold
2 OSRAM - Save the Ocean Ignite Mudra Osram Lighting Silver
3 Suraksha Champion 121 Experiences Gulf Superfleet Turbo+ Bronze
         
6.2 Events including Product Launches
S.No Entry Title Company Product/Brand Award
2 Johnny Walker - Mission to Mars Ignite Mudra UNITED SPIRITS Gold
3 #Relearn WATConsult Columbia Pacific Silver
4 Budweiser at Supersonic 2019 121 Experiences Budweiser  Bronze
         
Group 7: Health & Wellness
7.1 Press - Dailies
S.No Entry Title Company Product/Brand Award
1 Mr.Brocurly Presto Advertising Hair & Beyond  Silver
2 Yoga Mouse Presto Advertising Raack  Bronze
         
7.2 Press - Periodicals
S.No Entry Title Company Product/Brand Award
1 Yoga Mouse Presto Advertising Raack  Silver
2 Mr.Baldmond Presto Advertising Hair & Beyond  Bronze
         
7.3 Television
S.No Entry Title Company Product/Brand Award
1 Difflam - Date Aakanksha Healthcare Difflam Spray Silver
2 Difflam - Cooking Aakanksha Healthcare Difflam Spray Bronze
         
7.4 Radio
S.No Entry Title Company Product/Brand Award
3 Cancer Doesn't Discriminate Red FM CyteCare Hospitals Silver
         
7.5 Digital
S.No Entry Title Company Product/Brand Award
1 Difflam - Cooking Aakanksha Healthcare Difflam Spray Gold
2 Difflam - Date Aakanksha Healthcare Difflam Spray Silver
3 Difflam – 6 Sec Campaign Aakanksha Healthcare Difflam Bronze
         
7.6 Out of Home
S.No Entry Title Company Product/Brand Award
1 OSRAM - Save the Ocean Ignite Mudra Osram Lighting Pvt Ltd Gold
2 Life Shattered ARTILIGENCE PVT. LTD. Janssen Immunology Silver 
3 Telma - Hypertension Week Aakanksha Healthcare Telma Bronze
         
7.7 Brochures/ Flyers
S.No Entry Title Company Product/Brand Award
1 Byte of Substitute ARTILIGENCE PVT. LTD. PROTINEX BYTES Gold
2 Yoga Mouse Presto Advertising Raack  Silver
3 Patients' World ARTILIGENCE PVT. LTD. Lunabet Bronze
         
7.8 In-clinic Posters
S.No Entry Title Company Product/Brand Award
1 Life Shattered ARTILIGENCE PVT. LTD. Janssen Immunology Gold
2 Yoga Mouse Presto Advertising Raack  Silver
3 Mr.Brocurly Presto Advertising Hair & Beyond  Bronze
         
7.9 Visual Aids, LBLs, Gimmick Detailers
S.No Entry Title Company Product/Brand Award
1 Byte of Health ARTILIGENCE PVT. LTD. PROTINEX BYTES Gold
2 Nasivion -Pedia Sound Detailer Aakanksha Healthcare Nasivion Silver
3 IVABEAT LBL SERIES GNS IVABEAT Bronze
         
7.10 Integrated Campaign
S.No Entry Title Company Product/Brand Award
1 Difflam - Integrated Campaign Aakanksha Healthcare Difflam Gold
2 Razel-Lipid ID Aakanksha Healthcare LIPID ID Silver

 

Source:
Campaign India

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